17.01
+3.66%
Close of 9 Nov 2026, in USD
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About Sonos
From its filings with the US Securities and Exchange Commission
Sonos is based in Santa Barbara, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker SONO. The SEC classifies its business as household audio & video equipment. In the fiscal year to 27 September 2025, it reported revenue of $1.44bn and a net loss of $61.1m. At that date it held total assets of $823.3m and shareholders' equity of $355.2m. By business, Sonos speakers brought in 77.7% of revenue, followed by Sonos system products at 17.3% and Partner products and other revenue at 5.0%.
Sonos is a leading audio company dedicated to elevating life through sound. Since pioneering multi-room wireless audio in 2005, Sonos has built a system that unites every dimension of sound - music, movies, stories and conversations - into one connected platform. The portfolio includes home theater speakers, components, plug-in and portable speakers, and headphones that compound in value with every room and device its customers add. Known for exceptional sound, thoughtful design, ease of use and seamless access to the world’s audio content, Sonos is trusted by more than 17 million households in 60+ countries around the world.
Since we launched our first product 20 years ago, we have grown our install base by launching innovative new products, delivering a seamless customer experience, and expanding our global footprint. In fiscal 2025, existing customers accounted for approximately 45% of new product registrations. As of September 27, 2025, we had a total of nearly 53.4 million products registered in approximately 17.1 million households globally. Our customers have typically purchased additional Sonos products over time. As of September 27, 2025, 61% of our 17.1 million households had registered more than one Sonos product. As of September 27, 2025, our households owned 3.13 products on average.
Quoted from its 10-K, filed 14 Nov 2025. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 2 Aug 2018
- Employees
- 1,404
- Website
- sonos.com ↗
- Head office
- 301 COROMAR DRIVE, SANTA BARBARA, CA, 93117
- Incorporated in
- DE
- Classification
- Household Audio & Video Equipment
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Julius GenachowskiIndependent Chairman of the Board$363,103
- Mr. Thomas ConradPresident, Chief Executive Officer, since 2017$278,103
- Ms. Saori CaseyChief Financial Officer$7.8m
- Ms. Shamayne BramanChief People Officer$1.2m
- Mr. Nicholas MillingtonChief Innovation Officer$2.9m
- Mr. Edward LazarusChief Legal and Strategy Officer, Corporate Secretary$3.1m
- Mr. Hugo BarraDirector
- Ms. Karen BooneIndependent Director$288,103
- Ms. Joanna ColesIndependent Director$274,769
- Mr. Bracken DarrellIndependent Director$256,866
- Mr. Jonathan MildenhallIndependent Director$270,241
- Mr. Michelangelo VolpiIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 42
- Environment
- 77
- Social
- 31
- Governance
- 19
- Direct emissions (scope 1)
- 70 t
- Energy emissions (scope 2)
- 474 t
- Value chain emissions (scope 3)
- 934,366 t
- Women in the workforce
- 30.8%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Sonos Inc is a leading manufacturer of wireless audio products, known for their high-quality sound and user-friendly technology. The company has built a strong brand reputation and loyal customer base over the years.
- Sonos offers a wide range of products that cater to different customer needs and preferences. Their multi-room audio system, allowing users to control and synchronize music across multiple speakers, is a unique selling point.
- The company has established strategic partnerships with various music streaming platforms, enabling seamless integration and access to a vast library of music content.
Weaknesses
- Sonos Inc operates in a highly competitive market with numerous players, including well-known technology giants. This intense competition poses challenges in terms of market share and pricing.
- The company heavily relies on consumer discretionary spending, making it susceptible to economic downturns and fluctuations in consumer preferences.
Opportunities
- The increasing popularity of smart homes and Internet of Things (IoT) devices presents an opportunity for Sonos to expand its product offerings and integrate with other smart devices for a seamless home automation experience.
- The growing demand for streaming services and digital music consumption provides an opportunity for Sonos to leverage its partnerships with music platforms and offer enhanced features and exclusive content to attract new customers.
Threats
- The rapid pace of technological advancements poses a threat to Sonos, as competitors may introduce innovative products with superior features and performance.
- The possibility of increased regulations related to data privacy and security could affect Sonos' data collection practices, potentially impacting its ability to provide personalized user experiences.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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