5.05
+1.81%
Close of 9 Nov 2026, in USD
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About Snap
From its filings with the US Securities and Exchange Commission
Snap is based in Santa Monica, California and is incorporated in Delaware. Its shares trade on NYSE under the ticker SNAP. The SEC classifies its business as computer programming, data processing, etc.. In the fiscal year to 31 December 2025, it reported revenue of $5.93bn and a net loss of $460.5m. At that date it held total assets of $7.68bn and shareholders' equity of $2.28bn. By business, Advertising Revenue brought in 87.4% of revenue, followed by Other Revenue at 12.6%.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
Our flagship product, Snapchat, is a visual messaging application that enhances your relationships with friends, family, and the world. Visual messaging is a fast, fun way to communicate with friends and family using augmented reality, video, voice, messaging, and creative tools. Snaps are deleted by default to mimic real-life conversations, so there is less pressure to look popular or perfect when creating and sending images on Snapchat. By reducing the friction typically associated with creating and sharing content, Snapchat has become one of the most used cameras in the world.
The camera is a powerful tool for communication and the entry point for augmented reality experiences. By opening directly to the camera, Snapchat empowers our community to express themselves instantly and offers millions of augmented reality Lenses for self expression, learning, and play. In the way that the flashing cursor became the starting point for most products on desktop computers, we believe the camera screen will be the starting point for most products on smartphones. This is because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard.
Quoted from its 10-K, filed 5 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 2 Mar 2017
- Employees
- 5,261
- Website
- snap.com ↗
- Head office
- 3000 31ST STREET, SANTA MONICA, CA, 90405
- Incorporated in
- DE
- Classification
- Services-Computer Programming, Data Processing, Etc.
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Michael LyntonIndependent Chairman of the Board$397,718
- Mr. Evan SpiegelChief Executive Officer, Co-Founder, Director, since 2012$3.3m
- Mr. Robert MurphyCo-Founder, Chief Technology Officer, Director, since 2012$1.0m
- Mr. Derek AndersenChief Financial Officer$7.8m
- Ms. Rebecca MorrowChief Accounting Officer$3.9m
- Mr. Michael O'SullivanGeneral Counsel, Secretary$11.0m
- Mr. Matthew McraeDirector
- Ms. Kelly CoffeyIndependent Director$302,718
- Ms. Joanna ColesIndependent Director$312,718
- Ms. Elizabeth JenkinsIndependent Director$327,718
- Mr. Jim LanzoneIndependent Director$258,492
- Mr. Scott MillerIndependent Director$325,300
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 60
- Environment
- 64
- Social
- 81
- Governance
- 34
- Direct emissions (scope 1)
- 3,688 t
- Energy emissions (scope 2)
- 578 t
- Value chain emissions (scope 3)
- 179,843 t
- Women in the workforce
- 34.9%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Snap Inc, the parent company of Snapchat, possesses several key strengths that contribute to its success in the market. Firstly, their unique platform allows users to share photos and videos that disappear after a short period, providing a sense of privacy and exclusivity. This feature has attracted a large and dedicated user base, particularly among younger demographics, making it a valuable advertising platform. Additionally, Snap Inc has successfully capitalized on the growing popularity of augmented reality (AR) by integrating AR features into Snapchat, further enhancing user engagement and appeal.
Weaknesses
- Despite its strengths, Snap Inc also faces certain weaknesses that pose challenges to its growth. One major concern is its heavy dependence on advertising revenue. The company generates the majority of its income through advertisements on its platform, making it vulnerable to fluctuations in ad spending and competition from other social media platforms. Furthermore, while Snapchat remains popular among younger users, it has struggled to attract and retain older age groups, limiting its potential audience and advertising reach.
Opportunities
- Snap Inc has several opportunities to explore and capitalize on in the evolving digital landscape. One significant opportunity lies in expanding its partnerships with content creators, influencers, and celebrities. By collaborating with popular figures and generating exclusive content, Snap Inc can enhance user engagement and attract a wider audience. Additionally, the company can leverage its AR capabilities to further develop innovative features and experiences, keeping Snapchat ahead of competitors and maintaining its appeal to users.
Threats
- Snap Inc faces various external threats that could potentially hinder its growth and profitability. One major threat is the intense competition from other social media platforms, such as Instagram and TikTok, which offer similar functionalities and have larger user bases. This puts pressure on Snap Inc to continuously innovate and differentiate itself to retain its existing user base and attract new users. Additionally, changes in privacy regulations and data protection laws can impact Snap Inc's ability to gather and utilize user data for targeted advertising, potentially affecting its revenue streams.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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