1.27
+4.96%
Close of 9 Nov 2026, in NZD
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About Serko
Its shares trade on NZX under the ticker SKO.NZ. It has been listed since 24 June 2014. In the fiscal year to 31 March 2026, it reported revenue of NZD 120.3m and a net loss of NZD 17.9m. At that date it held total assets of NZD 116.8m and shareholders' equity of NZD 89.3m.
Serko Ltd. engages in the provision of computer software solutions for corporate travel. The firm offers online booking tool (OBT) for corporate travel in Australasia. The firm also offers expense management solutions. The firm's products, Serko Online and Serko Expense are cloud-based enterprise grade solutions that help corporates manage their travel and expense programs. They can be used independently or together. Both products share a common phone application, Serko Mobile, through which users can manage their travel and/or their expenses. Serko Online is an independent Web-based technology platform that talks to the main global distribution systems (GDSs), providing Serko users the ability to search all the content stored in the GDSs, while applying their company's travel policy. Serko Expense is a cloud-based expense management solution. Through Serko Expense users can manage cash claims, mileage, allowance and corporate credit card expenses.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 24 Jun 2014
- Employees
- 138
- Website
- serko.com ↗
Leadership
Pay as last reported
- Ms. Claudia BattenNon-Executive Independent Chairman of the BoardNZD 214,212
- Mr. Darrin GraftonChief Executive Officer, Co-Founder, Executive Director, since 2007NZD 928,989
- Mr. Robert ShawChief Strategy Officer, Co-Founder, Executive Director, since 2007NZD 549,768
- Mr. Shane SampsonChief Financial Officer
- Mr. Matthew GerrieChief Operating Officer
- Ms. Rachael SatherleyChief People Officer
- Mr. Simon YoungChief Technology Officer
- Ms. Liz FraserChief Revenue Officer
- Ms. Janice DawsonIndependent Non-Executive DirectorNZD 163,736
- Dr. Sean GourleyIndependent Non-Executive DirectorNZD 139,243
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 52
- Environment
- 49
- Social
- 70
- Governance
- 38
- Direct emissions (scope 1)
- 1 t
- Energy emissions (scope 2)
- 43 t
- Value chain emissions (scope 3)
- 839 t
- Women in the workforce
- 35.2%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Serko Ltd has a strong market reputation and brand recognition in the corporate travel management industry, enabling it to attract a large customer base.
- The company offers a highly innovative and technologically advanced travel booking and expense management platform, providing convenience and efficiency to its corporate clients.
- Serko Ltd has established strategic partnerships and alliances with major travel suppliers and global distribution systems, allowing it to offer a wide range of travel options and competitive pricing.
- The company has a talented and experienced management team, driving its growth and expansion initiatives, and ensuring effective decision-making.
Weaknesses
- Serko Ltd relies heavily on corporate clients, which makes it vulnerable to economic downturns and changes in corporate travel policies.
- The company's operations are concentrated in certain geographic markets, limiting its exposure and growth opportunities in other regions.
- Serko Ltd faces intense competition from both established players and emerging startups in the travel technology industry, which could impact its market share and profitability.
- As a technology-driven company, Serko Ltd must continually invest in research and development to stay ahead of rapidly evolving industry trends, which requires significant financial resources.
Opportunities
- The corporate travel market is expanding globally, presenting Serko Ltd with opportunities to penetrate new markets and acquire additional customers.
- There is a growing demand for integrated travel management solutions, which can be leveraged by Serko Ltd to expand its product offerings and attract more corporate clients.
- The company can explore strategic partnerships with airlines, hotels, and other travel providers to enhance its product portfolio and provide additional value to its customers.
- Serko Ltd can capitalize on the increasing trend of mobile usage and on-demand services by developing user-friendly mobile applications and innovative features.
Threats
- Economic uncertainties and downturns can lead to reduced corporate travel budgets, impacting Serko Ltd's revenue and profitability.
- Rapid advancements in technology may lead to increased competition and disrupt the travel booking industry, requiring Serko Ltd to stay agile and adapt to changing customer preferences.
- Changes in government regulations and travel policies can impact Serko Ltd’s operations and compliance requirements, requiring continuous monitoring and adaptation.
- The company might face security and privacy concerns related to customer data, requiring robust cybersecurity measures and compliance with data protection regulations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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