Shopify SHOP · USD
Information Technology · IT Services · US listing · 🇺🇸 United States
Nasdaq-100
152.06
+2.12%
Close of 9 Nov 2026, in USD
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About Shopify
From its filings with the US Securities and Exchange Commission
Shopify is based in Ottawa and is incorporated in Canada (Federal Level). Its shares trade on Nasdaq under the ticker SHOP. It is a member of the Nasdaq-100. The SEC classifies its business as prepackaged software. In the fiscal year to 31 December 2025, it reported revenue of $11.56bn and net income of $1.23bn. At that date it held total assets of $15.19bn and shareholders' equity of $13.47bn.
Shopify provides essential internet infrastructure for commerce. Shopify's all-in-one platform makes it easier to start, run and grow a business, powering sales online, in store, and everywhere in between. Shopify's mission is to make commerce better for everyone with a platform and services that are engineered for speed, customization, reliability and security, while delivering a better shopping experience for consumers everywhere.
Shopify's business is designed to empower our merchants by offering a comprehensive, multi-channel commerce platform that supports their business as it grows. As owners and operators, merchants set their course, while Shopify offers them the tools to seamlessly manage, market and sell their products across various sales channels, including online storefronts, physical retail spaces, AI platforms, social media and more. Emphasizing merchant-first innovation, Shopify provides an integrated back-end system to streamline operations, from managing inventory and transaction management to building relationships with buyers. With a robust and continuously updated infrastructure, Shopify's goal is to provide merchants with cutting-edge technology to thrive in a competitive market.
Quoted from its 10-K, filed 11 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- IT Services
- Listed since
- 21 May 2015
- Employees
- 7,600
- Website
- shopify.com ↗
- Head office
- 151 O'CONNOR STREET, OTTAWA, K2P2L8
- Incorporated in
- Z4
- Classification
- Services-Prepackaged Software
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Tobias LuetkeChairman of the Board, Chief Executive Officer & Head of R&D, Co-Founder, since 2004$150.0m
- Mr. Harley FinkelsteinPresident$12.8m
- Mr. Jeff HoffmeisterChief Financial Officer$19.7m
- Ms. Jessica HertzGeneral Counsel$13.4m
- Mr. Joe NataleLead Independent Director
- Mr. Toby ShannanDirector, since 2010$347,633
- Ms. Gail GoodmanIndependent Director$387,523
- Mr. David HanssonIndependent Director$400,109
- Mr. Jeremy LevineIndependent Director
- Mr. Prashanth Mahendra-RajahIndependent Director$721,215
- Ms. Lulu MeserveyIndependent Director$716,284
- Mr. Kevin ScottIndependent Director$410,731
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 27
- Environment
- 17
- Social
- 30
- Governance
- 34
- Direct emissions (scope 1)
- 681 t
- Energy emissions (scope 2)
- 1,698 t
- Value chain emissions (scope 3)
- 4,183 t
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Shopify Inc has several key strengths that contribute to its success in the market. Firstly, the company offers a user-friendly and intuitive e-commerce platform that allows businesses to easily set up and manage their online stores. This ease of use attracts a wide range of customers, including those without technical expertise.
- Secondly, Shopify provides a comprehensive range of features and tools, including secure payment gateways, customizable themes, and mobile-responsive designs. This enables businesses to create professional and visually appealing storefronts to enhance the customer shopping experience.
- Thirdly, Shopify has a robust ecosystem of third-party apps and integrations that allow businesses to extend the functionality of their online stores. This flexibility and scalability make Shopify a preferred choice for both small and large enterprises.
Weaknesses
- Despite its strengths, Shopify Inc also faces certain weaknesses. One notable weakness is the relatively high cost associated with using Shopify's platform. This may deter price-sensitive businesses, particularly small startups or solopreneurs, from using Shopify as their e-commerce solution.
- Additionally, while Shopify does offer a wide range of themes and templates, customization options may be limited for businesses with unique design requirements. This could result in some companies seeking alternative platforms that offer more flexibility in terms of visual branding.
Opportunities
- One major opportunity for Shopify lies in the global e-commerce market, which continues to grow rapidly. By expanding its reach and targeting international markets, Shopify can tap into new customer segments and increase its market share. The company has already made progress in this area by supporting multiple languages and currencies.
- Moreover, the increasing trend of mobile shopping presents another opportunity. Shopify can further optimize its platform for mobile devices and provide additional features tailored for mobile commerce, allowing businesses to effectively target smartphone users.
Threats
- Shopify faces several threats in the highly competitive e-commerce industry. One significant threat is the presence of well-established competitors, such as WooCommerce and Magento, that offer similar e-commerce solutions. In order to maintain its market position, Shopify must continuously innovate and enhance its platform to stay ahead of the competition.
- Another threat is the risk of cybersecurity breaches and data breaches. As an e-commerce platform handling sensitive customer data, Shopify must prioritize robust security measures to protect customer information and maintain trust in its platform.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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