GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
S

SportsHero SHO.AX · AUD

Communication Services · ASX · 🇦🇺 Australia

Compare

0.04

0.00%

Close of 9 Nov 2026, in AUD

Search any instrument

Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.

About SportsHero

Its shares trade on ASX under the ticker SHO.AX. It has been listed since 12 June 2008. In the fiscal year to 30 June 2025, it reported revenue of A$45,900 and a net loss of A$2.0m.

SportsHero Ltd. develops sports gamification platform. The company is headquartered in Brisbane, Queensland. The company went IPO on 2008-06-12. The firm is engaged in developing real-time sports social prediction platform. The firm's SportsHero application is a social network mobile application dedicated to sports prediction. The SportsHero application focuses on working with global brands to drive peer-to-peer commerce and user engagement, by providing a platform to reach sports fans around the world. The SportsHero application is available in over 160 markets across six continents. The SportsHero application allows users to compete with other users, predicting outcomes of games, matches and competitions that spans a range of sports, including football (soccer) and other sports. The SportsHero application also features in-application virtual currency, available through SportsHero Points and Golden Tickets, exchangeable for merchandise, event tickets and other items on the SportsHero.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Communication Services
Industry
Entertainment
Listed since
12 Jun 2008
Employees
2

Leadership

Pay as last reported

  • Mr. Stratos KarousosNon-Executive Chairman of the Board
  • Mr. Tom LappingInterim Chief Executive Officer, Non-Executive Director, since 2017
  • Ms. Adele SimExecutive Director, since 2024
  • Mr. Rob DaviesIndonesian Director of Operations
  • Mr. Chris FlintoftChief Digital Officer
  • Ms. Ika NoviIndonesian Director of Sales and Business Development
  • Mr. Crispin TristramChief Commercial Officer
  • Mr. Ross PearsonCompany Secretary

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • SportsHero Ltd has several strengths that contribute to its success in the market. One of its main strengths is its innovative mobile application, which allows sports fans to engage with their favorite teams and players in a unique way. This technology provides a competitive advantage over traditional sports applications. Additionally, SportsHero Ltd has established strong partnerships with major sports leagues and teams, enabling them to access exclusive content and provide users with real-time updates. These partnerships enhance the credibility and reliability of the application. The company also has a dedicated team of experienced professionals who are passionate about sports and technology. This passionate workforce is committed to continuously improving the application and delivering an outstanding user experience. Furthermore, SportsHero Ltd has successfully built a solid user base and has a strong brand presence in the market. This loyal user base provides a strong foundation for growth and monetization opportunities.

Weaknesses

  • Despite its strengths, SportsHero Ltd also faces some weaknesses that need to be addressed. One of the main weaknesses is the heavy dependence on partnerships with sports leagues and teams. Any disruption or termination of these partnerships could negatively impact the company's ability to provide exclusive content to its users. Additionally, the mobile application faces intense competition in the sports technology market, with several established players and emerging startups aiming to capture the same target audience. To maintain a competitive edge, SportsHero Ltd needs to continuously innovate and stay ahead of industry trends. Another weakness is the limited monetization opportunities. While the user base is strong, converting this user engagement into significant revenue streams remains a challenge. SportsHero Ltd needs to explore and implement effective monetization strategies to ensure long-term financial sustainability.

Opportunities

  • SportsHero Ltd has several opportunities that can propel its growth and success. The growing trend of mobile usage and the increasing popularity of sports provide a favorable environment for the company's mobile application. The expansion into new markets and collaborations with international sports leagues can help SportsHero Ltd broaden its user base and increase its global presence. By catering to a diverse range of sports fans worldwide, the company can unlock significant growth potentials. Furthermore, the advancements in technology, such as artificial intelligence and virtual reality, present exciting opportunities for SportsHero Ltd to enhance its user experience and introduce more interactive features. By embracing these emerging technologies, the company can stay at the forefront of innovation and attract a larger user base.

Threats

  • SportsHero Ltd faces several threats that could impede its growth and market position. One of the main threats is the rapid emergence of new competitors offering similar or superior sports applications. These competitors may have larger financial resources or established relationships with sports leagues, making it harder for SportsHero Ltd to differentiate itself. Additionally, the reliance on third-party platforms, such as app stores and social media networks, poses a threat. Any change in policies or algorithms by these platforms could disrupt the company's distribution channels and user acquisition. Moreover, the dynamic nature of the sports industry and its susceptibility to external factors, such as player scandals or cancellation of sporting events, can significantly impact user engagement and loyalty. SportsHero Ltd needs to anticipate and adapt to these external changes effectively to mitigate the associated risks.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.