2.93
+6.93%
Close of 9 Nov 2026, in USD
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About Stitch Fix
From its filings with the US Securities and Exchange Commission
Stitch Fix is based in San Francisco, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker SFIX. The SEC classifies its business as retail-catalog & mail-order houses. In the fiscal year to 1 August 2026, it reported revenue of $1.35bn and a net loss of $12.6m. At that date it held total assets of $479.4m and shareholders' equity of $196.1m.
Stitch Fix is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look - and feel - their best.
In 2011, Stitch Fix, Inc. (“we,” “our,” “us,” “the Company,” or “Stitch Fix”) introduced an innovative approach to shopping for clothing and accessories. We were inspired by the opportunity to create a client-first styling experience, offering an alternative to impersonal, time-consuming and inconvenient traditional shopping.
Since inception, our business has been grounded in our commitment to developing and fostering client relationships and making people happier and more confident in what they wear. We help our clients discover and define their style. We reduce their anxiety and stress when getting ready in the morning. And, we give them time back in their lives to invest in themselves.
We do this through our unique business model that pairs expert Stylists with artificial intelligence (“AI”) and recommendation algorithms, to help people discover the styles they will love without having to spend hours browsing stores or sifting through endless choices online.
Quoted from its 10-K, filed 24 Sept 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 17 Nov 2017
- Employees
- 4,165
- Website
- stitchfix.com ↗
- Head office
- 1 MONTGOMERY STREET, SAN FRANCISCO, CA, 94104
- Incorporated in
- DE
- Classification
- Retail-Catalog & Mail-Order Houses
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Ms. Katrina LakeExecutive Chairman of the Board, Founder, since 2011$80,000
- Mr. Matthew BaerChief Executive Officer, Director, since 2023$10.1m
- Mr. David AufderhaarChief Financial Officer$3.9m
- Mr. Anthony BacosChief Product and Technology Officer$4.0m
- Mr. Casey O'connorChief Legal Officer, Corporate Secretary$2.6m
- Ms. Sharon MccollamLead Independent Director$317,177
- Mr. Kofi Amoo-GottfriedIndependent Director$289,677
- Mr. Timothy BaxterIndependent Director$309,787
- Mr. John GurleyIndependent Director$304,677
- Ms. Fiona TanIndependent Director$311,793
- Ms. Elizabeth WilliamsIndependent Director$307,177
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 37
- Environment
- 47
- Social
- 46
- Governance
- 17
- Women in the workforce
- 84%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Stitch Fix Inc has a unique business model that combines personalized styling with data analytics, allowing them to provide curated clothing recommendations to customers.
- The company has developed a strong brand reputation for providing convenient, personalized and high-quality fashion solutions to its customers.
- Stitch Fix utilizes a large team of professional stylists who have a deep understanding of fashion trends and individual preferences, contributing to the accuracy of their recommendations.
- The company has successfully leveraged technology to improve its operations and optimize inventory management, resulting in efficient supply chain management and reduced costs.
Weaknesses
- Stitch Fix Inc heavily relies on customer data and feedback to drive its recommendations. However, if the data or feedback collected is inaccurate or insufficient, it could impact the accuracy of their personalized clothing suggestions.
- The company's success depends on its ability to attract and retain skilled stylists. Difficulty in recruiting and retaining talent could pose challenges to Stitch Fix's business model.
- As a primarily online-based service, Stitch Fix may face limitations in providing a tactile shopping experience, which some customers may prefer when making fashion choices.
- The company's revenue is heavily dependent on the number of active clients and their purchasing frequency. Therefore, customer churn or decreased engagement could negatively impact financial performance.
Opportunities
- The global online fashion market continues to grow rapidly, presenting expansion opportunities for Stitch Fix in new geographic markets and customer segments.
- Stitch Fix can further leverage its data analytics capabilities to improve personalization, enhance customer satisfaction, and drive sales.
- The company can explore partnerships or collaborations with fashion brands, influencers, or other retail platforms to increase brand visibility and reach a wider audience.
- Expansion into additional product categories such as footwear, accessories, or beauty products could diversify Stitch Fix's offerings and attract a larger customer base.
Threats
- Increased competition from established fashion retailers and emerging startups offering similar personalized styling services could pose a threat to Stitch Fix's market share.
- Fluctuations in consumer spending patterns and economic conditions could impact the demand for discretionary fashion purchases, affecting Stitch Fix's revenue.
- Negative incidents related to data privacy and security breaches could damage customer trust and impact Stitch Fix's reputation and customer retention rate.
- Regulatory changes or legal challenges regarding the collection and usage of customer data could impose constraints or increase compliance costs for Stitch Fix.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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