3.31
-1.19%
Close of 9 Nov 2026, in USD
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About Comscore
From its filings with the US Securities and Exchange Commission
Comscore is based in Reston, Virginia and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker SCOR. The SEC classifies its business as business services, nec. In the fiscal year to 31 December 2025, it reported revenue of $357.5m and a net loss of $10.0m. At that date it held total assets of $407.7m and shareholders' equity of $111.4m. By region, United States accounted for 88.2%, followed by Europe at 7.2% and Latin America at 2.1%.
We are a global information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. We create our products using a global data platform that combines information on digital platforms (connected televisions, mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. We have developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. Our ability to unify behavioral and other descriptive data enables us to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers. Our customers include digital publishers, television networks, movie studios, content owners, brand advertisers, agencies and technology providers.
Quoted from its 10-K, filed 26 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 27 Jun 2007
- Employees
- 1,200
- Website
- comscore.com ↗
- Head office
- 11950 DEMOCRACY DRIVE, RESTON, VA, 20190
- Incorporated in
- DE
- Classification
- Services-Business Services, NEC
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. David KlineIndependent Chairman of the Board$212,893
- Mr. Jonathan CarpenterChief Executive Officer, Director, since 2021$651,557
- Mr. William LivekNon-Executive Vice Chairman of the Board, since 2015$236,492
- Ms. Mary CurryChief Financial Officer, Chief Accounting Officer, Treasurer$426,997
- Mr. Gregory DaleChief Operating Officer$1.0m
- Ms. Jackelyn KellerChief Marketing Officer
- Mr. Stephen BagdasarianChief Commercial Officer$552,157
- Mr. Robert DavenportDirector
- Mr. Matthew McLaughlinIndependent Director$188,525
- Mr. Jeffrey MurphyIndependent Director$249,046
- Mr. Brian WendlingIndependent Director$217,893
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 57
- Environment
- 65
- Social
- 50
- Governance
- 57
- Women in the workforce
- 40%
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Comscore Inc provides independent data and metrics to media, advertising, and marketing industries.
- The company measures consumer interactions across multiple devices including smartphones and desktops.
- Comscore has a range of solutions including Audience Analytics, Activation, and Advertising Analytics.
Weaknesses
- The company's employee count is reported as 1200 in the provided data but 1340 in the untrusted source description.
- The untrusted source description contradicts the provided employee count.
- The untrusted source description may contain inaccurate information about the company.
Opportunities
- Comscore's digital media analytics can help content owners understand consumer media audiences.
- The company's technology measures consumer interactions with digital media across various platforms.
- Comscore's solutions like Audience Analytics and Advertising Analytics can be expanded in the media industry.
Threats
- The untrusted source description may lead to confusion due to conflicting information.
- Inaccurate data in the untrusted source could affect the reliability of the company's reported facts.
- Discrepancies between provided data and untrusted source may undermine trust in the company's information.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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