38.76
-0.41%
Close of 9 Nov 2026, in EUR
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About Stroeer SE & Co KgaA
Its shares trade on XETRA under the ticker SAX.DE. It has been listed since 15 July 2010. In the fiscal year to 31 December 2025, it reported revenue of €2.08bn and net income of €125.7m. At that date it held total assets of €3.04bn and shareholders' equity of €476.6m.
Ströer SE & Co. KGaA engages in providing commercialization of out-of-home (OOH) and online advertising as well as forms of dialog marketing in Germany. The company is headquartered in Cologne, Nordrhein-Westfalen. The company went IPO on 2010-07-15. The firm operates through three segments: Content Media, Direct Media and OOH Media. The Content Media segment includes display and video advertising, as well as digital marketing services. The Direct Media segment comprises dialog marketing and transactional product groups. The services include direct sales and non-voice channels, such as social media and chat, among others. The OOH Media segment covers activities related to large-format advertising, street furniture and advertising on public transport, and includes the giant poster business BlowUP and the online platform for booking of regional out-of-home campaigns, stroeer-direkt.de, among others.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 15 Jul 2010
- Employees
- 12,210
- Website
- stroeer.com ↗
Leadership
Pay as last reported
- Mr. Christoph VilanekIndependent Chairman of the Supervisory Board, Shareholder Representative, since 2013€25,000
- Mr. Udo MuellerCo-Chief Executive Officer, Founder, Member of the Management Board€5.1m
- Mr. Christian SchmalzlCo-Chief Executive Officer, Member of the Management Board€4.3m
- Mr. Ulrich VoigtIndependent Deputy Chairman of the Supervisory Board, Shareholder Representative, since 2013€35,000
- Mr. Henning GiesekeChief Financial Officer, Member of the Management Board€1.4m
- Mr. Martin DiederichsIndependent Member of the Supervisory Board, Shareholder Representative€31,000
- Prof. Dr. Stephan EilersIndependent Member of the Supervisory Board€6,000
- Mr. Christian GelleschIndependent Member of the Supervisory Board, Employee Representative€6,000
- Mr. Andreas GuethIndependent Member of the Supervisory Board, Employee Representative€6,000
- Ms. Sabine HuettingerIndependent Member of the Supervisory Board, Employee Representative€6,000
- Mr. Christian KaschaIndependent Member of the Supervisory Board, Employee Representative€6,000
- Ms. Simone Kollmann-GoebelsIndependent Member of the Supervisory Board, Employee Representative€6,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 83
- Environment
- 99
- Social
- 99
- Governance
- 51
- Direct emissions (scope 1)
- 6,849 t
- Energy emissions (scope 2)
- 30,656 t
- Value chain emissions (scope 3)
- 17,051 t
- Women in the workforce
- 53%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Stroeer SE holds a dominant position in the advertising and out-of-home marketing industry, allowing it to leverage its brand recognition and extensive network of advertising spaces for competitive advantage.
- Stroeer SE offers a wide range of advertising solutions, including digital out-of-home (DOOH), mobile, and online advertising, which allows the company to cater to the evolving needs and preferences of its diverse customer base.
Weaknesses
- As Stroeer SE primarily operates in the advertising industry, its financial performance is susceptible to fluctuations in advertising budgets and market conditions, which could impact its revenue and profitability.
- Stroeer SE heavily depends on a few major clients for a significant portion of its revenue. Any loss or decrease in business from these key clients could have a substantial negative impact on the company's financial stability.
Opportunities
- The increasing digitalization and advancements in technology provide Stroeer SE with opportunities to expand its digital advertising offerings and capitalize on the growing demand for targeted and data-driven advertising solutions.
- Stroeer SE can explore untapped international markets to expand its geographical presence and tap into new customer segments, driving further growth and diversification of its revenue streams.
Threats
- With the rise of online advertising platforms, Stroeer SE faces intense competition, as these platforms offer cost-effective and targeted advertising solutions that could potentially divert advertisers' budgets away from traditional out-of-home advertising channels.
- Economic instability and changes in consumer behavior, especially in response to events like economic downturns or shifts in media consumption habits, can negatively impact Stroeer SE's advertising revenues and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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