45.50
+0.66%
Close of 9 Nov 2026, in NOK
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About Sats A
Its shares trade on Oslo Børs under the ticker SATS.OL. It has been listed since 25 October 2019. In the fiscal year to 31 December 2025, it reported revenue of NOK 5.51bn and net income of NOK 474.0m. At that date it held total assets of NOK 9.64bn and shareholders' equity of NOK 1.46bn.
SATS ASA operates fitness club. The company is headquartered in Oslo, Oslo. The company went IPO on 2019-10-25. The firm offers studio facilities for individual training and has a broad training offering with programming and qualified personal trainers for specialized training and individual coaching. The company also focuses on supporting members outside its physical clubs, using online training and digital tools. The firm serves customers in Norway.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 25 Oct 2019
- Employees
- 2,203
- Website
- satsgroup.com ↗
Leadership
Pay as last reported
- Mr. Hugo Lund MaurstadIndependent Non-Executive Chairman of the Board, since 2024NOK 616,000
- Mr. Sondre GravirChief Executive OfficerNOK 11.6m
- Ms. Cecilie EldeChief Financial OfficerNOK 5.8m
- Mr. Torodd GoystdalChief People & Operations Officer
- Ms. Mia HanusekChief Marketing and Communication Officer
- Ms. Wenche EvertsenCountry Manager - NorwayNOK 3.3m
- Ms. Karolina GutkeCountry Manager - SwedenNOK 5.9m
- Mr. Thorbjorn MillingCountry Manager - DenmarkNOK 2.4m
- Mr. Gaute SandalChief Digital Officer
- Ms. Ellen VanbergChief Product Officer
- Mr. Aleksi VirkkunenCountry Manager - FinlandNOK 3.1m
- Ms. Lisa AbergNon-Executive Independent DirectorNOK 380,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 58
- Environment
- 59
- Social
- 70
- Governance
- 44
- Direct emissions (scope 1)
- 140 t
- Energy emissions (scope 2)
- 3,781 t
- Value chain emissions (scope 3)
- 45,571 t
- Women in the workforce
- 70%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Sats ASA possesses several strengths, which contribute to its success and market position. Firstly, the company has a strong brand image and recognition in the fitness industry. This allows them to attract a large customer base and gain their trust. Additionally, Sats ASA has an extensive network of health clubs and fitness centers, enabling them to provide convenient and accessible services to customers across multiple locations.
- Furthermore, the company is known for its high-quality facilities and equipment, ensuring customers have access to state-of-the-art resources for their fitness journey. Sats ASA also benefits from a team of experienced and skilled trainers who can provide personalized guidance and support to members, enhancing the overall fitness experience.
Weaknesses
- Despite its strengths, Sats ASA faces certain weaknesses that can impact its performance. One crucial weakness is the high cost associated with membership fees and services. This might discourage potential customers, especially those on a tight budget, from joining or renewing their memberships. Another weakness lies in the limited range of services offered, as Sats ASA primarily focuses on gym facilities and fitness classes, potentially missing out on other revenue streams.
- Additionally, the company heavily relies on its physical locations, which could be a weakness in times of unforeseen circumstances such as pandemics or natural disasters. The need to adapt and provide alternative solutions might pose a challenge for Sats ASA during challenging times or unexpected disruptions.
Opportunities
- Sats ASA can explore various opportunities to expand its market presence and boost its revenue. Firstly, there is a growing demand for virtual fitness services and online coaching platforms. By investing in technology and offering digital fitness solutions, Sats ASA can reach a wider audience and capitalize on this trend.
- Additionally, the company can consider diversifying its service offerings to attract a broader customer base. For instance, introducing wellness programs, nutrition consultation services, or partnering with health-related businesses can create new revenue streams and cater to a more holistic approach to fitness and well-being.
Threats
- Sats ASA faces certain threats that could impact its business operations and market position. One significant threat is the intense competition within the fitness industry. Numerous local and global players offer similar services, which increases the need for differentiation and unique value proposition. Failure to stand out from the competition might result in customer attrition and loss of market share.
- Moreover, economic downturns or recessions can potentially affect consumer spending habits, leading to a decline in demand for premium fitness services. Additionally, the emergence of new health trends, technologies, or fitness concepts that are more appealing to customers could pose a threat to Sats ASA's market relevance and competitiveness.
- It is essential for Sats ASA to regularly assess its SWOT factors, adapt to market changes, and capitalize on opportunities while mitigating weaknesses and threats. By continuously innovating and providing exceptional customer experiences, Sats ASA can maintain its market position and capitalize on its strengths to overcome challenges and thrive in the fitness industry.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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