63.15
+2.33%
Close of 9 Nov 2026, in USD
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About Sonic Automotive
From its filings with the US Securities and Exchange Commission
Sonic Automotive is based in Charlotte, North Carolina and is incorporated in Delaware. Its shares trade on NYSE under the ticker SAH. The SEC classifies its business as retail-auto dealers & gasoline stations. In the fiscal year to 31 December 2025, it reported revenue of $15.15bn and net income of $118.7m. At that date it held total assets of $5.97bn and shareholders' equity of $1.07bn.
The Franchised Dealerships Segment provides comprehensive sales and services, including: (1) sales of both new and used cars and light trucks; (2) sales of replacement parts and performance of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services (collectively, “Fixed Operations”); and (3) arrangement of third-party financing, extended warranties, service contracts, insurance and other aftermarket products (collectively, “F&I”) for our guests. The EchoPark Segment sells used cars and light trucks and arranges third-party F&I product sales for our guests in pre-owned vehicle specialty retail locations, and does not offer customer-facing Fixed Operations services. The Powersports Segment offers guests: (1) sales of both new and used powersports vehicles (such as motorcycles, personal watercraft and all-terrain vehicles); (2) Fixed Operations activities; and (3) third party F&I services. All three segments generally operate independently of one another, with the exception of certain shared back-office functions and corporate overhead costs.
The majority of our revenue is related to our Franchised Dealerships Segment. In 2025, Franchised Dealerships Segment revenue represented approximately 85.0% of total revenue (compared to 83.9% in 2024). In 2025, EchoPark Segment revenue represented approximately 13.7% of total revenue (compared to 15.0% in 2024). In 2025, Powersports Segment revenue represented approximately 1.3% of total revenue (compared to 1.1% in 2024).
Quoted from its 10-K, filed 23 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 12 Nov 1997
- Employees
- 11,000
- Website
- sonicautomotive.com ↗
- Head office
- 4401 COLWICK ROAD, CHARLOTTE, NC, 28211
- Incorporated in
- DE
- Classification
- Retail-Auto Dealers & Gasoline Stations
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. David SmithChairman of the Board, Chief Executive Officer, since 2007$9.9m
- Mr. Jeff DykePresident, Director, since 2007$7.9m
- Mr. Heath ByrdChief Financial Officer, Executive Vice President$6.2m
- Mr. William BelkLead Independent Director$381,687
- Mr. William BrooksDirector$336,617
- Mr. Michael HodgeDirector$361,576
- Mr. B. Scott SmithDirector, since 1997$366,629
- Mr. Marcus SmithDirector$407,671
- Ms. Keri KaiserIndependent Director$362,426
- Mr. R. Eugene TaylorIndependent Director$339,673
- Mr. Danny WielandInvestor Relations, since 2017
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 25
- Environment
- 23
- Social
- 33
- Governance
- 20
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Sonic Automotive Inc has several strengths that contribute to its success in the automotive industry. Firstly, the company operates a wide network of dealership locations across the United States, allowing it to reach a large customer base. This extensive presence provides Sonic Automotive Inc with a competitive advantage over smaller, localized competitors.
- Secondly, the company has developed strong partnerships with various automobile manufacturers, enabling it to offer a diverse range of vehicle brands to customers. This broad selection enhances customer satisfaction and increases the likelihood of making sales.
Weaknesses
- Despite its strengths, Sonic Automotive Inc also faces certain weaknesses that impact its performance. One significant weakness is the company's heavy reliance on the economic conditions of the automotive industry. Fluctuations in the economy can significantly affect consumer spending on vehicles, leading to potential declines in sales for Sonic Automotive Inc.
- Additionally, the company may face challenges in managing and maintaining consistent customer service standards across its numerous dealership locations. Inconsistencies in service quality can harm the company's reputation and customer loyalty.
Opportunities
- Sonic Automotive Inc has several opportunities to explore for future growth. One opportunity lies in capitalizing on the increasing demand for electric and hybrid vehicles. By expanding its inventory of environmentally-friendly vehicles, the company can attract a new segment of eco-conscious customers and stay ahead of competitors in the evolving automotive industry.
- Another opportunity for Sonic Automotive Inc is the growth of digital sales channels. By investing in online sales platforms and enhancing its digital marketing strategies, the company can tap into the expanding market of customers who prefer online vehicle shopping, thereby expanding its customer base.
Threats
- Sonic Automotive Inc faces several threats that pose challenges to its business operations. One major threat is the intense competition within the automotive industry. The presence of both large dealership networks and local competitors increases the difficulty of acquiring and retaining customers amidst the high competition.
- Furthermore, the emergence of ride-sharing services and the potential rise of autonomous vehicles could disrupt the traditional model of vehicle ownership. This poses a threat to Sonic Automotive Inc's sales and business model, as it may result in decreased demand for personal vehicle purchases.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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