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Rush Enterprises B RUSHB · USD

Industrials · US listing · 🇺🇸 United States

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59.67

+1.81%

Close of 9 Nov 2026, in USD

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About Rush Enterprises B

From its filings with the US Securities and Exchange Commission

SEC filings

Rush Enterprises B is based in New Braunfels, Texas and is incorporated in Texas. Its shares trade on Nasdaq under the ticker RUSHB. The SEC classifies its business as retail-auto dealers & gasoline stations. In the fiscal year to 31 December 2025, it reported revenue of $7.43bn and net income of $263.8m. At that date it held total assets of $4.43bn and shareholders' equity of $2.20bn.

In its own words

Rush Enterprises, Inc. was incorporated in Texas in 1965 and consists of one reportable segment, the Truck Segment, and conducts business through its subsidiaries. Our principal offices are located at 555 IH 35 South, New Braunfels, Texas 78130.

We are a full-service, integrated retailer of commercial vehicles and related services. The Truck Segment includes our operation of a network of commercial vehicle dealerships under the name “Rush Truck Centers.” Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. Through our strategically located network of Rush Truck Centers, we provide one-stop service for the needs of our commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products.

Our Rush Truck Centers are principally located in high traffic areas throughout the United States and Ontario, Canada. Since commencing operations as a Peterbilt heavy-duty truck dealer in 1966, we have grown to operate 126 franchised Rush Truck Centers in 23 states. We own an 80% equity interest in Rush Truck Centres of Canada Limited (“RTC Canada”). RTC Canada currently owns and operates 12 International dealerships and 2 IC Bus dealerships in Ontario. RTC Canada also sells IC Buses in the province of Quebec and the provinces of New Brunswick, Nova Scotia and Prince Edward Island (collectively, the “Maritimes”).

Quoted from its 10-K, filed 25 Feb 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Industrials
Industry
Trading Companies & Distributors
Listed since
10 Jun 1996
Employees
7,355

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Rush Truck Centers operates 101 dealerships across the US and Canada.
  • Rush Enterprises serves 7355 employees in the Industrials sector.
  • Rush Enterprises offers Peterbilt, International, and Hino commercial vehicles.

Weaknesses

  • Rush Enterprises has no presence in the European market.
  • Rush Enterprises does not sell electric commercial vehicles.
  • Rush Enterprises lacks a digital platform for vehicle customization.

Opportunities

  • Rush Enterprises can expand into the Canadian market with new dealerships.
  • Rush Enterprises can leverage CNG fuel systems for eco-friendly commercial vehicles.
  • Rush Enterprises can partner with Blue Bird for school bus services.

Threats

  • Rush Enterprises faces competition from Volvo Trucks in the US market.
  • Rush Enterprises must comply with new US environmental regulations.
  • Rush Enterprises is vulnerable to economic downturns affecting commercial vehicle sales.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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