45.08
+1.99%
Close of 9 Nov 2026, in USD
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About Rush Enterprises
From its filings with the US Securities and Exchange Commission
Rush Enterprises is based in New Braunfels, Texas and is incorporated in Texas. Its shares trade on Nasdaq under the ticker RUSHA. The SEC classifies its business as retail-auto dealers & gasoline stations. In the fiscal year to 31 December 2025, it reported revenue of $7.43bn and net income of $263.8m. At that date it held total assets of $4.43bn and shareholders' equity of $2.20bn.
Rush Enterprises, Inc. was incorporated in Texas in 1965 and consists of one reportable segment, the Truck Segment, and conducts business through its subsidiaries. Our principal offices are located at 555 IH 35 South, New Braunfels, Texas 78130.
We are a full-service, integrated retailer of commercial vehicles and related services. The Truck Segment includes our operation of a network of commercial vehicle dealerships under the name “Rush Truck Centers.” Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. Through our strategically located network of Rush Truck Centers, we provide one-stop service for the needs of our commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products.
Our Rush Truck Centers are principally located in high traffic areas throughout the United States and Ontario, Canada. Since commencing operations as a Peterbilt heavy-duty truck dealer in 1966, we have grown to operate 126 franchised Rush Truck Centers in 23 states. We own an 80% equity interest in Rush Truck Centres of Canada Limited (“RTC Canada”). RTC Canada currently owns and operates 12 International dealerships and 2 IC Bus dealerships in Ontario. RTC Canada also sells IC Buses in the province of Quebec and the provinces of New Brunswick, Nova Scotia and Prince Edward Island (collectively, the “Maritimes”).
Quoted from its 10-K, filed 25 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Industrials
- Industry
- Trading Companies & Distributors
- Listed since
- 7 Jun 1996
- Employees
- 7,355
- Website
- rushenterprises.com ↗
- Head office
- 555 IH 35 SOUTH, NEW BRAUNFELS, TX, 78130
- Incorporated in
- TX
- Classification
- Retail-Auto Dealers & Gasoline Stations
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. W. M. RushChairman of the Board, President, Chief Executive Officer$10.0m
- Mr. Steven KellerChief Financial Officer, Treasurer$2.7m
- Mr. Jason WilderChief Operating Officer$2.2m
- Mr. Michael GoldstoneSenior Vice President, General Counsel, Corporate Secretary
- Mr. Jody PollardSenior Vice President - Truck and Aftermarket Sales$2.2m
- Mr. William CaryLead Independent Director$254,997
- Mr. Michael McrobertsDirector, since 2013$3.9m
- Mr. Thomas AkinIndependent Director$269,995
- Ms. Amy BoergerIndependent Director$249,996
- Mr. Raymond ChessIndependent Director$249,997
- Mr. Troy ClarkeIndependent Director$249,995
- Dr. Kennon GuglielmoIndependent Director$249,995
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 52
- Environment
- 56
- Social
- 61
- Governance
- 38
- Direct emissions (scope 1)
- 42,324 t
- Energy emissions (scope 2)
- 24,486 t
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Rush Enterprises Inc has a strong market presence as a leading provider of commercial vehicle solutions in North America.
- The company has a well-established network of service centers and dealerships, allowing for efficient maintenance and repair of their customers' vehicles.
- Rush Enterprises Inc has a diverse portfolio of products and services, catering to various industries and customer needs.
Weaknesses
- The company relies heavily on the performance of the overall economy and the demand for commercial vehicles, rendering it susceptible to economic downturns.
- Rush Enterprises Inc faces intense competition in the commercial vehicle industry, which could potentially impact their market share and profitability.
- The company's dependence on key supplier relationships may pose a risk if there are disruptions in the supply chain.
Opportunities
- Rush Enterprises Inc can explore expansion opportunities in emerging markets, where the demand for commercial vehicles is growing.
- The increasing focus on sustainability and environmentally friendly practices presents an opportunity for the company to develop and promote greener vehicle technologies.
- The growing need for transportation solutions in the e-commerce sector provides an opportunity for Rush Enterprises Inc to offer specialized services tailored to this market.
Threats
- Changes in government regulations and policies related to emissions standards and trade agreements could impact the operations and profitability of Rush Enterprises Inc.
- The advancements in autonomous vehicle technologies may disrupt the traditional commercial vehicle industry, requiring the company to adapt and innovate.
- Potential economic downturns or recessions can lead to reduced demand for commercial vehicles, affecting the company's sales and financial performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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