43.52
+0.35%
Close of 9 Nov 2026, in USD
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About Root
From its filings with the US Securities and Exchange Commission
Root is based in Columbus, Ohio and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker ROOT. The SEC classifies its business as fire, marine & casualty insurance. In the fiscal year to 31 December 2025, it reported revenue of $1.52bn and net income of $40.3m. At that date it held total assets of $1.67bn and shareholders' equity of $284.3m.
Root is a technology insurance company founded on the idea that car insurance rates should be based primarily on driving behaviors, not demographics. We are revolutionizing the archaic car insurance industry by using modern technology, data science, and telematics to offer fair, personalized rates to good drivers. We primarily reach customers through two channels: our direct channel, where we target consumers with what we believe to be a great insurance product at a great price, and through our partnership channel, where we meet consumers at contextually relevant times, such as during the car purchasing experience or through independent insurance agents.
Our primary focus is the United States personal auto insurance market. We have built our company around the principle that each individual has unique behaviors and that customers should be in control and rewarded for their actions. For centuries, traditional insurance companies have grouped people into risk pools and long relied on the ‘law of large numbers’ to produce acceptable pricing on an aggregate basis. Root is different—we have the ability to use technology to measure risk based on individual driving performance, prioritizing fairness to the customer. We are fundamentally reinventing insurance through technology, data science, and a strong focus on the customer experience.
Quoted from its 10-K, filed 25 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Financials
- Industry
- Insurance
- Listed since
- 28 Oct 2020
- Employees
- 1,256
- Website
- joinroot.com ↗
- Head office
- 80 E RICH STREET, COLUMBUS, OH, 43215
- Incorporated in
- DE
- Classification
- Fire, Marine & Casualty Insurance
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Mahtiyar BonakdarpourPresident, Chief Technology Officer$7.2m
- Mr. Alexander TimmChief Executive Officer, Co-Founder, Director, since 2015$10.7m
- Ms. Megan BinkleyChief Financial Officer$4.3m
- Mr. Jonathan AllisonChief Administrative Officer$4.8m
- Mr. Lawrence HilsheimerLead Independent Director$279,684
- Ms. Beth BirnbaumIndependent Director$211,184
- Ms. Donna DorseyIndependent Director$211,184
- Ms. Julie SzudarekIndependent Director$233,184
- Mr. Douglas UlmanIndependent Director$228,684
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 33
- Environment
- 6
- Social
- 57
- Governance
- 35
- Direct emissions (scope 1)
- 420.39 t
- Energy emissions (scope 2)
- 6,413.65 t
- Value chain emissions (scope 3)
- 30,725.32 t
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Root Inc has a strong and experienced leadership team, which has helped establish the company as a prominent player in its industry. The team's expertise and strategic decision-making capabilities have positively contributed to the company's growth and success.
- Root Inc possesses a unique and innovative product offering, providing solutions that address the specific needs and challenges of its target market. This differentiation allows the company to stand out and attract a loyal customer base.
Weaknesses
- Root Inc faces intense competition in its industry, which puts pressure on the company to continuously innovate and differentiate itself from rivals. Failure to do so may lead to a loss of market share and decreased profitability.
- The company's reliance on a limited number of key clients poses potential risks. Losing one or more of these major clients could have a significant negative impact on Root Inc's financial performance.
Opportunities
- The increasing demand for organizational development and culture transformation solutions presents a significant growth opportunity for Root Inc. The company can leverage its expertise and expand its market reach to capture a larger share of this growing market.
- International expansion offers an avenue for Root Inc to access new markets and diversify its revenue streams. By adapting its products and services to suit different cultural contexts, the company can tap into global opportunities and drive further growth.
Threats
- Economic downturns and market uncertainties pose threats to Root Inc's business. During times of recession or financial instability, organizations may reduce their spending on consulting services, which could negatively impact the company's financial performance.
- The rapid advancements in technology and digital disruption in various industries could potentially render Root Inc's current solutions obsolete. The company needs to invest in research and development to stay ahead of technological changes and remain competitive.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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