160.52
+0.09%
Close of 6 Nov 2026, in USD
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About Roku
From its filings with the US Securities and Exchange Commission
Roku is based in San Jose, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker ROKU. The SEC classifies its business as cable & other pay television services. In the fiscal year to 31 December 2025, it reported revenue of $4.74bn and net income of $88.4m. At that date it held total assets of $4.43bn and shareholders' equity of $2.66bn. By business, Services brought in 87.5% of revenue, followed by Produced content at 12.5%.
Roku, Inc. (“Roku,” the “Company,” “we,” or “us”) is the leading TV streaming platform in the United States, Canada, and Mexico by hours streamed.
We pioneered TV streaming and believe that all TV will be streamed. The shift of the TV ecosystem to streaming continues and is expanding TV’s capabilities for viewers, content partners, advertisers, and other industry participants. Nearly every major media company not only has a streaming service, but has also expanded beyond pure subscription streaming models to ad-supported streaming options. Advertisers use TV streaming to reach viewers who are increasingly unreachable on traditional TV, while also benefiting from the digital advertising capabilities that TV streaming platforms can deliver.
Our mission is to be the global TV streaming platform that connects and benefits the entire TV ecosystem of viewers, content partners, and advertisers. Through our TV streaming platform, we connect viewers to the entertainment they love; enable content partners to build, engage, and monetize large audiences; and provide advertisers with unique capabilities to reach viewers.
Quoted from its 10-K, filed 13 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Entertainment
- Listed since
- 28 Sept 2017
- Employees
- 3,600
- Website
- roku.com ↗
- Head office
- 1173 COLEMAN AVENUE, SAN JOSE, CA, 95110
- Incorporated in
- DE
- Classification
- Cable & Other Pay Television Services
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Anthony WoodChairman of the Board, President, Chief Executive Officer, Founder, since 2002$27.7m
- Mr. Dan JeddaChief Financial Officer, Chief Operating Officer$3.4m
- Mr. Charlie CollierPresident - Roku Media$10.7m
- Mr. Gil FuchsbergPresident - Subscriptions, Partnerships, and Corporate Development
- Mr. Mustafa OzgenPresident - Devices, Products and Technology$7.3m
- Mr. Jeffrey BlackburnIndependent Director$292,933
- Ms. Mai FyfieldIndependent Director$294,933
- Mr. Jeffrey HastingsIndependent Director$284,933
- Dr. Laurie HodrickIndependent Director$309,933
- Dr. Neil HuntIndependent Director$292,933
- Ms. Gina LunaIndependent Director$294,933
- Mr. Ray RothrockIndependent Director$309,933
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 19
- Environment
- 5
- Social
- 30
- Governance
- 21
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Roku Inc boasts several strengths that contribute to its success in the market. Firstly, the company has established itself as a leading provider of streaming devices and platforms, offering a wide range of content choices to customers. Its strong brand recognition and loyal customer base provide a competitive advantage over its rivals. Additionally, Roku's user-friendly interface and ease of use make it a preferred choice for consumers.
Weaknesses
- Despite its strengths, Roku Inc also faces some weaknesses. One notable weakness is its heavy reliance on partnerships and licensing agreements with content providers. The company's success is dependent on maintaining and renewing these partnerships, which exposes it to potential vulnerabilities if negotiations fail. Roku's limited international presence compared to some of its competitors is another weakness that could hinder its growth in global markets.
Opportunities
- Roku Inc has several opportunities to capitalize on in the evolving streaming industry. The increasing popularity of cord-cutting and the shift towards streaming services provide a favorable market environment for Roku's products. The company has the potential to expand its product offerings, such as developing smart TVs or partnering with content providers to offer exclusive streaming packages. Additionally, Roku can explore untapped international markets to fuel its growth.
Threats
- Like any other company, Roku Inc also faces certain threats that could impact its market position. Intense competition from other streaming device manufacturers, smart TV brands, and tech giants poses a threat to Roku's market share. The rapidly changing technology landscape may also require continuous investments in research and development to stay ahead. Furthermore, shifts in consumers' content consumption habits and preferences could potentially reduce demand for Roku's devices and services.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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