0.19
+2.70%
Close of 9 Nov 2026, in AUD
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About RocketBoots
Its shares trade on ASX under the ticker ROC.AX. It has been listed since 7 December 2021. In the fiscal year to 30 June 2025, it reported revenue of A$660,600 and a net loss of A$4.7m.
Rocketboots Ltd. engages in the development of software products. The company is headquartered in Sydney, New South Wales. The company went IPO on 2021-12-07. The firm is also focused on providing software products that uses machine learning, advanced analytics and its mass deployment platform to deliver software applications to organizations, such retail banks, retailers, shopping centers and offices. The Company’s products include BeeHive Applications, BeeHive Core and RocketBoots Core. Its BeeHive STING alerts self-checkout supervisors though a mobile app when customers mis-scan items or swap barcodes to scan a product. Its CLEAN monitors shopping center populations and suggests cleaning schedules. The Company’s SWARM uses sensors to detects arrivals and departures at office desks and counts the number of occupied desks by department. Its Beehive Operator is focused on dealing with internal fraud and loss at the register such as refunds and automated video analysis.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 7 Dec 2021
- Website
- rocketboots.com ↗
Leadership
Pay as last reported
- Mr. Roy MckelvieIndependent Non-Executive Chairman of the Board
- Mr. Joel RappoltChief Executive OfficerA$166,976
- Mr. Harry HilliardChief Technology OfficerA$152,783
- Mr. Michael CarruthersJoint Company Secretary
- Mr. Lew StaritaDirector
- Mr. David WillingtonDirector
- Mr. Cameron PetricevicNon-Executive Director, Joint Company SecretaryA$33,917
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- RocketBoots Core enables mass deployment of machine learning software applications for retail banks and shopping centers.
- BeeHive STING alerts self-checkout supervisors via mobile app for mis-scanned items or barcode swaps.
- CLEAN monitors shopping center populations to suggest optimal cleaning schedules based on real-time data.
Weaknesses
- BeeHive Core focuses on retail banks and shopping centers but lacks expansion into other sectors like healthcare.
- SWARM counts occupied office desks by department but does not integrate with other office management systems.
- Beehive Operator deals with internal fraud at registers but has limited application in non-retail environments.
Opportunities
- Expanding BeeHive STING to international markets such as the United States and Europe could increase market share.
- Integrating SWARM with smart office systems in Australia could enhance productivity for businesses in Sydney.
- Developing CLEAN for use in healthcare facilities could open new revenue streams in the Australian healthcare sector.
Threats
- Competition from established software providers in the Information Technology sector may reduce market share.
- Regulatory changes in Australia's financial sector could impact the use of Beehive Operator for fraud detection.
- Rapid technological advancements in machine learning could make current products obsolete if not updated regularly.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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