50.90
+1.94%
Close of 9 Nov 2026, in USD
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About Sturm Ruger & Company
From its filings with the US Securities and Exchange Commission
Sturm Ruger & Company is based in Mayodan, North Carolina and is incorporated in Delaware. Its shares trade on NYSE under the ticker RGR. The SEC classifies its business as ordnance & accessories, (no vehicles/guided missiles). In the fiscal year to 31 December 2025, it reported revenue of $546.1m and a net loss of $4.4m. At that date it held total assets of $342.0m and shareholders' equity of $283.8m.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 18 Mar 1980
- Employees
- 1,780
- Website
- ruger.com/index.html ↗
- Head office
- 700 S AYERSVILLE ROAD, MAYODAN, NC, 27027
- Incorporated in
- DE
- Classification
- Ordnance & Accessories, (No Vehicles/Guided Missiles)
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. John CosentinoNon-Executive Independent Chairman of the Board$237,806
- Mr. Todd SeyfertPresident, Chief Executive Officer
- Mr. Phillip WidmanLead Independent Vice Chairman of the Board$209,590
- Mr. Thomas DineenChief Financial Officer, Senior Vice President, Treasurer$1.7m
- Ms. Sarah ColbertVice President, General Counsel, Company Secretary
- Mr. Shawn LeskaVice President - Sales$1.0m
- Mr. Robert WerkmeisterVice President - Marketing
- Mr. Michael WilsonVice President - New Product Development
- Mr. Terrence O'ConnorIndependent Director$209,590
- Mr. Bruce PettetIndependent Director
- Mr. Aaron RiversIndependent Director
- Mr. Amir RosenthalIndependent Director$217,652
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 38
- Environment
- 6
- Social
- 35
- Governance
- 73
- Women in the workforce
- 30%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Sturm Ruger & Company Inc has built a strong brand reputation over the years, known for manufacturing high-quality firearms. This positive brand image not only attracts loyal customers but also helps the company maintain a competitive edge in the market.
- The company offers a wide range of firearms catering to different customer segments and preferences. This diverse product portfolio allows Sturm Ruger & Company Inc to capture market opportunities across various market segments and adapt to changing customer demands.
Weaknesses
- Sturm Ruger & Company Inc heavily relies on the US market for its sales and revenue. This dependency makes the company vulnerable to fluctuations in the domestic market, such as changes in gun regulations or economic conditions, which can impact its financial performance.
- The company has limited international presence compared to some of its competitors. This limits its exposure to potential growth opportunities in global markets and makes it more vulnerable to regional market dynamics.
Opportunities
- The increasing concern for personal safety and self-defense presents an opportunity for Sturm Ruger & Company Inc to expand its customer base and market share. By effectively promoting its products as reliable and effective personal safety tools, the company can tap into this growing demand.
- Exploring new markets outside the US can provide Sturm Ruger & Company Inc with opportunities for growth and diversification. By strategically expanding its presence internationally, the company can reduce its reliance on the US market and mitigate potential risks associated with domestic market fluctuations.
Threats
- The implementation of stricter gun control regulations in various jurisdictions can pose a threat to Sturm Ruger & Company Inc's sales and profitability. As regulations become more stringent, it may limit the availability and accessibility of firearms, impacting the company's market reach.
- The firearms industry is highly competitive, with numerous major players competing for market share. Sturm Ruger & Company Inc faces the risk of losing customers to competitors who offer similar or innovative products, making it crucial for the company to continuously innovate and maintain a competitive edge.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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