30.83
+1.78%
Close of 9 Nov 2026, in BRL
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About Localiza Rent a Car
Its shares trade on B3 under the ticker RENT3.SA. It has been listed since 6 May 2005. In the fiscal year to 31 December 2025, it reported revenue of BRL 41.78bn and net income of BRL 1.88bn. At that date it held total assets of BRL 85.57bn and shareholders' equity of BRL 25.54bn.
Localiza Rent A Car SA engages in the car rental, fleet rental, and franchising business. The company is headquartered in Belo Horizonte, Minas Gerais. The company went IPO on 2005-05-06. The firm divides its business into three sectors: Car Rental division, which is responsible for car rental through its own agencies; Fleet Rental division, which is engaged in rental of fleet vehicles to corporations for long-term periods, and Franchising division, which is active in the administration and granting of franchise rights to use the Company’s brand, including the transfer of knowledge necessary for the operation of the business. Through its subsidiary Prime Prestadora de Servicos SA, the Company is also involved in the intermediation in the sale of cars previously used in its rental operations. As of December 31, 2011, the Company’s network, including domestic and foreign franchisees, comprised 449 branches in 314 cities in Brazil and 47 branches in 27 cities in seven other countries of South America.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Industrials
- Industry
- Road & Rail
- Listed since
- 6 May 2005
- Employees
- 11,251
- Website
- localizahertz.com ↗
Leadership
Pay as last reported
- Mr. Eugenio Pacelli MattarChairman of the Board, since 2021
- Mr. Bruno LasanskyChief Executive Officer
- Mr. Luis Fernando Memoria PortoVice Chairman of the Board
- Mr. Rodrigo Tavares de SousaChief Financial Officer, Investor Relations Officer
- Mr. Joao Hilario de Avila ValgasChief Operating Officer
- Mr. Andre Luiz Lopes PetenussiChief Technology Officer
- Mr. Breno CampolinaExecutive Director of Fleet Rental
- Mr. Marco Tulio de Carvalho OliveiraExecutive Director of M&A and Heavy Vehicles
- Ms. Suzana de OliveiraChief Legal Officer
- Mr. Carlos Horacio SarquisExecutive Director - Internalization, Marketing and Franchising
- Mr. Daniel LinharesPeople Executive Director
- Mr. Elvio NetoExecutive Director of Car Rental
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 78
- Environment
- 85
- Social
- 66
- Governance
- 82
- Direct emissions (scope 1)
- 30,374.69 t
- Energy emissions (scope 2)
- 948.31 t
- Women in the workforce
- 43.7%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Localiza Rent a Car SA has a strong brand presence in the car rental industry, with a wide network of locations across Brazil. The company offers a diverse fleet of vehicles catering to various customer needs. Its strong customer service focus and commitment to quality have resulted in a loyal customer base. Localiza also has a strong financial position, allowing it to invest in expanding its operations and improving its services.
Weaknesses
- One of Localiza's weaknesses is its limited international presence, which restricts its growth opportunities beyond the Brazilian market. The company also faces the challenge of increasing competition from both local and international car rental companies. Additionally, fluctuations in fuel prices and other operational costs can impact its profitability.
Opportunities
- There are several opportunities for Localiza to capitalize on. The growing tourism industry in Brazil presents a potential increase in demand for car rental services. The company can also explore partnerships with airlines and hotels to enhance customer convenience. Furthermore, expanding its operations to other Latin American countries can provide access to new markets and diversify its revenue streams.
Threats
- Localiza faces threats such as changes in government regulations and policies impacting the car rental industry. Economic instability and fluctuations in exchange rates can also pose challenges, especially if they affect consumer spending power. The emergence of alternative transportation services and ride-sharing platforms may also disrupt the traditional car rental business model.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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