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Reed's REED · USD

Consumer Staples · US listing · 🇺🇸 United States

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1.25

+23.76%

Close of 9 Nov 2026, in USD

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About Reed's

From its filings with the US Securities and Exchange Commission

SEC filings

Reed's is based in Norwalk, Connecticut and is incorporated in Delaware. Its shares trade on NYSE under the ticker REED. The SEC classifies its business as bottled & canned soft drinks & carbonated waters. In the fiscal year to 31 December 2025, it reported revenue of $34.1m and a net loss of $15.8m. At that date it held total assets of $23.3m and shareholders' equity of $9.2m.

Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Staples
Industry
Beverages
Listed since
29 Dec 2006
Employees
44
Head office
501 MERRITT 7, NORWALK, CT, 06851
Incorporated in
DE
Classification
Bottled & Canned Soft Drinks & Carbonated Waters
Filer status
Non-accelerated filer<br>Smaller reporting company

Leadership

Pay as last reported

  • Ms. Shufen DengChairman of the Board, since 2023
  • Mr. Cyril WallaceChief Executive Officer, Director, since 2025
  • Mr. Douglas MccurdyChief Financial Officer, Principal Accounting Officer
  • Mr. Yumin DaiChief Executive Officer, Director of Reeds (Asia) Limited (BVI)
  • Ms. Tina ReejsinghaniChief Marketing Officer
  • Mr. Salvatore VassalloVice President - Operations
  • Mr. Rudolph BakkerDirector
  • Mr. Michael TuIndependent Director
  • Mr. Sam VanIndependent Director$12,500

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Reed's Ginger Brews are popular in the US market for their unique taste and natural ingredients.
  • Reed's has a strong presence in natural and gourmet distributor networks across the United States.
  • The Brewery facility in Los Angeles produces carbonated beverages efficiently for nationwide distribution.

Weaknesses

  • Reed's employs only 28 full-time employees, which may limit operational capacity.
  • The company's international market presence is limited to select countries, reducing global reach.
  • Reed's private label business is not a major revenue driver compared to branded products.

Opportunities

  • Expanding into new international markets could increase global sales for Reed's products.
  • Growing demand for non-carbonated beverages presents a chance to develop new product lines.
  • The natural ingredients trend supports Reed's focus on ginger-based products and kombucha.

Threats

  • Competition from larger beverage companies like Coca-Cola and PepsiCo poses a significant threat to market share.
  • The US market is saturated with similar carbonated beverage brands, increasing marketing challenges.
  • Economic downturns may reduce consumer spending on non-essential items like specialty sodas.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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