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Reborn Coffee REBN · USD

Consumer Staples · US listing · 🇺🇸 United States

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1.19

-1.65%

Close of 9 Nov 2026, in USD

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About Reborn Coffee

From its filings with the US Securities and Exchange Commission

SEC filings

Reborn Coffee is based in Brea, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker REBN. The SEC classifies its business as retail-eating places. In the fiscal year to 31 December 2025, it reported revenue of $8.1m and a net loss of $9.1m. At that date it held total assets of $13.2m.

In its own words

Coffee marks. Reborn Coffee Franchise does not have any franchisees as of December 31, 2025.

2023, is an entity which acquired a real property located at 596 Apollo Street, Brea, California.

“Introducing the Fourth Wave,” “America’s Best Cold Brew,” and our “Tea and Bakery” concept.

Quoted from its 10-K, filed 22 Apr 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Staples
Industry
Consumer Staples Distribution & Retail
Listed since
12 Aug 2022
Employees
24
Head office
580 N. BERRY STREET, BREA, CA, 92821
Incorporated in
DE
Classification
Retail-Eating Places
Filer status
Non-accelerated filer<br>Smaller reporting company

Leadership

Pay as last reported

  • Mr. Farooq ArjomandIndependent Chairman of the Board, since 2018
  • Mr. Jay KimChief Executive Officer, Director$162,000
  • Mr. Dennis EgidiVice Chairman of the Board, since 2020
  • Mr. Stephan KimChief Financial Officer$124,000
  • Mr. Alex GauDirector
  • Ms. Mi Young JeongDirector
  • Mr. Jung Jae LimDirector
  • Mr. Andy NasimIndependent Director
  • Mr. Chris TysonExecutive Vice President, since 2024

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Reborn Coffee House Blend Coffee Bean - Valencia offers premium quality in California retail markets.
  • Guatemala Coffee premium roast bean - Huehuetenago is a signature product for specialty coffee segments.
  • Reborn Coffee Single-Origin Whole Bean 3-Pack Sampler targets coffee enthusiasts in the US market.

Weaknesses

  • Limited employee count of 24 restricts operational scale in the Consumer Staples sector.
  • Irvine headquarters location may limit broader market reach beyond California.
  • Focusing solely on coffee and water beverages narrows product diversity.

Opportunities

  • Expanding wholesale distribution to new US states could increase market penetration.
  • Introducing bakery and dessert products could enhance retail offerings in California.
  • Growing demand for specialty coffee in the US presents expansion potential.

Threats

  • Competition from established coffee chains in the Consumer Staples sector.
  • Economic downturns may reduce consumer spending on specialty beverages.
  • Supply chain disruptions could affect coffee bean sourcing from Colombia and Ethiopia.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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