14.65
+13.83%
Close of 9 Nov 2026, in USD
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About RealReal
From its filings with the US Securities and Exchange Commission
RealReal is based in San Francisco, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker REAL. The SEC classifies its business as retail-miscellaneous retail. In the fiscal year to 31 December 2025, it reported revenue of $692.8m and a net loss of $41.8m. At that date it held total assets of $409.0m and shareholders' equity of −$415.5m. By business, Consignment revenue brought in 77.3% of revenue, followed by Direct revenue at 13.1% and Shipping services revenue at 9.5%.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods. We are revolutionizing luxury resale by providing an end-to-end service that unlocks supply and creates a trusted, curated online marketplace for buyers globally. Since our inception, we have cultivated a loyal and engaged consignor and buyer base through continuous investment in our technology platform, logistics infrastructure, brand and people.
We offer a wide selection of authenticated, primarily pre-owned luxury goods on our online marketplace bearing the brands of thousands of luxury and premium designers. The top-selling luxury designers on our online marketplace include Cartier, Chanel, Christian Dior, Gucci, Hermès, Louis Vuitton, Prada, Rolex, Saint Laurent, Tiffany & Co., Van Cleef & Arpels and Bvlgari. We offer products across multiple categories including women’s fashion, men’s fashion, jewelry and watches. We have built a vibrant online marketplace that we believe expands the overall luxury market, promotes the recirculation of luxury goods and contributes to a more sustainable world.
Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 28 Jun 2019
- Employees
- 3,140
- Website
- therealreal.com ↗
- Head office
- 55 FRANCISCO STREET, SAN FRANCISCO, CA, 94133
- Incorporated in
- DE
- Classification
- Retail-Miscellaneous Retail
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Ms. Karen KatzIndependent Chairman of the Board$225,879
- Ms. Rati LevesquePresident, Chief Executive Officer, Director, since 2011$11.5m
- Mr. Ajay GopalChief Financial Officer$4.4m
- Ms. Chatelle LynchChief People Officer$3.0m
- Mr. Luke FriangChief Technology and Product Officer$2.1m
- Mr. Todd SukoChief Legal Officer, Company Secretary$2.2m
- Mr. Gilbert BairdIndependent Director$208,000
- Ms. Caretha ColemanIndependent Director$214,000
- Ms. Niki LeondakisIndependent Director$200,000
- Mr. James MillerIndependent Director$200,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 62
- Environment
- 66
- Social
- 56
- Governance
- 63
- Direct emissions (scope 1)
- 1,195 t
- Energy emissions (scope 2)
- 0 t
- Value chain emissions (scope 3)
- 55,702 t
- Women in the workforce
- 66%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- RealReal Inc has several strengths that contribute to its success in the market. Firstly, the company has developed a strong brand image and reputation, positioning itself as a trusted and reliable online marketplace for luxury consignment. This brand reputation helps attract both buyers and sellers to the platform.
- Secondly, RealReal Inc has a vast network of authenticated luxury consigners, which allows them to offer a wide range of high-quality, luxury products to their customers. This diverse inventory gives the company a competitive edge over other online luxury marketplaces.
- Additionally, RealReal Inc has invested in building a user-friendly and intuitive website and mobile app, enhancing the overall customer experience. This technological advantage enables convenient browsing, easy purchases, and efficient consignment processes.
Weaknesses
- Despite its many strengths, RealReal Inc also faces certain weaknesses. One of the major weaknesses is the high commission fees charged to consigners. These fees may discourage potential sellers from using the platform, potentially leading to a limited inventory and reduced customer choice.
- Furthermore, the company heavily relies on third-party brand authentication experts to verify the authenticity of luxury items. A weakness lies in the risk of occasional inaccuracies or customer dissatisfaction in the authentication process, which may damage the company's reputation.
Opportunities
- RealReal Inc operates in a growing market for luxury consignment, presenting several opportunities for further expansion. As more consumers become environmentally conscious, the demand for sustainable fashion and second-hand luxury items is increasing. RealReal Inc can capitalize on this trend by promoting its eco-friendly and sustainable business model.
- Additionally, the company can consider expanding internationally to tap into new markets and reach a broader audience. By targeting regions with a high concentration of luxury consumers, RealReal Inc can potentially maximize its global presence and increase sales.
Threats
- RealReal Inc faces various threats that could impact its growth and profitability. One of the significant threats is the presence of counterfeit luxury goods in the market. Despite its authentication systems, the company may face legal challenges and reputational damage if counterfeit items occasionally slip through the verification process.
- Moreover, competition from other online marketplaces specializing in luxury consignment, as well as traditional brick-and-mortar retailers entering the online space, poses a threat to RealReal Inc's market share and customer base. The company needs to continuously innovate and differentiate itself to stay ahead of the competition.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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