53.65
+4.50%
Close of 9 Nov 2026, in USD
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About Rocky Brands
From its filings with the US Securities and Exchange Commission
Rocky Brands is based in Nelsonville, Ohio and is incorporated in Ohio. Its shares trade on Nasdaq under the ticker RCKY. The SEC classifies its business as footwear, (no rubber). In the fiscal year to 31 December 2025, it reported revenue of $482.0m and net income of $22.3m. At that date it held total assets of $477.5m and shareholders' equity of $252.1m.
We are a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names, including The Original Muck Boot Company ("Muck"), XTRATUF, Rocky, Durango, Georgia Boot, Lehigh CustomFit ("Lehigh"), Ranger, and the licensed brand Michelin. Our brands have a long history of representing high quality, comfortable, functional, and durable footwear and our products are organized around six target markets: work, outdoor, western, commercial military, duty, and military. Our footwear products incorporate varying features and are positioned across a range of suggested retail price points from $45.00 for our value priced products to $680.00 for our premium products. In addition, as part of our strategy of outfitting consumers from head-to-toe, we market complementary branded apparel and accessories that we believe leverage the strength and positioning of each of our brands.
We sell to wholesale accounts in the U.S. through a dedicated in-house sales team, and exclusive, as well as independent, sales representatives who carry our branded products and other non-competing products. Our sales force is organized around major accounts, including Amazon, Boot Barn, Tractor Supply Company, and Bass Pro, and around our target markets: work, outdoor, western, commercial military, duty, and military. Our sales force is also organized around brands, regions and customers to target a broad range of distribution channels.
Quoted from its 10-K, filed 11 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 3 Feb 1993
- Employees
- 2,200
- Website
- rockybrands.com/brands ↗
- Head office
- 39 EAST CANAL STREET, NELSONVILLE, OH, 45764
- Incorporated in
- OH
- Classification
- Footwear, (No Rubber)
- Filer status
- Accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Jason BrooksChairman of the Board, President, Chief Executive Officer, since 2010$799,300
- Mr. Thomas RobertsonChief Financial Officer, Chief Operating Officer, Treasurer$617,931
- Mr. Byron WorthamSenior Vice President - Georgia Boot and Durango Brands$425,609
- Mr. G. Courtney HaningLead Independent Director$134,943
- Mr. Michael FinnIndependent Director$119,943
- Ms. Robyn HahnIndependent Director$119,943
- Mr. William JordanIndependent Director$131,943
- Mr. Curtis LovelandIndependent Director, Assistant Secretary, since 1992$119,943
- Mr. Robert MooreIndependent Director$131,943
- Mr. Dwight SmithIndependent Director$119,943
- Ms. Tracie WinbiglerIndependent Director$131,943
- Mr. Brendon FreyInvestor Relations, since 2019
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 45
- Environment
- 24
- Social
- 67
- Governance
- 45
- Women in the workforce
- 44.3%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Rocky Brands Inc possesses several strengths that contribute to its success in the market. These strengths include a strong brand reputation, a diverse portfolio of high-quality footwear and apparel products, and a well-established distribution network. The company's commitment to innovation and product development also serves as a significant strength, enabling it to meet the changing demands of customers and stay ahead of the competition.
Weaknesses
- Despite its strengths, Rocky Brands Inc faces certain weaknesses that could hinder its performance. One key weakness is its relatively small market share compared to some of its larger competitors. Limited international presence and market penetration also pose challenges for the company. Additionally, fluctuations in raw material prices and dependence on third-party suppliers can impact profitability and supply chain stability.
Opportunities
- Several opportunities exist for Rocky Brands Inc to capitalize on and drive future growth. The increasing global demand for footwear and apparel presents an opportunity for the company to expand its international operations and reach new markets. Growing consumer awareness towards sustainability and eco-friendly products also offers an avenue for Rocky Brands Inc to develop and promote environmentally responsible product lines. Furthermore, strategic partnerships and collaborations could provide access to new distribution channels and enhance market presence.
Threats
- Rocky Brands Inc faces various external threats that could potentially impact its business. Intense competition from both established footwear brands and emerging market players poses a threat to its market position. Economic fluctuations, including recessions or downturns, may impact consumer spending on discretionary items like footwear and apparel. Additionally, changing consumer preferences and trends can require the company to swiftly adapt its products to remain relevant in the market.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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