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About Phoenix Footwear Group
Its shares trade under the ticker PXFG. It has been listed since 10 March 2011. In the fiscal year to 31 December 2025, it reported revenue of $13.0m and a net loss of $4.0m. At that date it held total assets of $12.2m and shareholders' equity of −$4.9m.
Phoenix Footwear Group, Inc. engages in the design, development, marketing and sale of women's footwear. The company is headquartered in Carlsbad, California. The company went IPO on 2011-03-10. The firm designs, develops, markets and sells footwear in a range of sizes and widths under the brands Trotters and SoftWalk. The firm specializes in comfort women's and men's footwear with a design focus on fitting features. The firm's footbed technology provides the consumer with comfort in all of its SoftWalk products. Its Trotters brand offers traditional women's dress, tailored and casual classifications at various retail price points. The firm sells its footwear primarily through various distribution channels, including department stores, specialty and independent retail stores, mail order catalogs and Internet retailers. Its products are carried by approximately 838 customers in over 1,650 retail locations throughout the United States. Its footwear is produced by independent contract manufacturers located in China and Vietnam.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 10 Mar 2011
- Employees
- 42
- Website
- phoenixfootwear.com ↗
Leadership
Pay as last reported
- Mr. James RiedmanChairman of the Board, Chief Executive Officer, since 1993$335,088
- Mr. Gregory SlackChief Financial Officer, Treasurer, Secretary
- Ms. Stephanie PiankaDirector
- Mr. David WhalenDirector
- Mr. Steven DePerriorIndependent Director
- Mr. Frederick PortIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Phoenix Footwear Group Inc has a strong brand presence in the footwear industry, with a legacy of producing high-quality and fashionable shoes.
- The company has a diverse product portfolio, offering a wide range of styles and designs to cater to various customer preferences.
- Phoenix Footwear Group Inc has well-established distribution channels, allowing them to reach customers through both retail stores and online platforms.
Weaknesses
- The company heavily relies on external suppliers for the production of its footwear, which may lead to potential disruptions in the supply chain.
- Phoenix Footwear Group Inc has a limited geographical presence, with most of its sales concentrated in specific regions. This reduces their market reach and potential for growth.
- Lack of significant innovation in recent products may limit the company's ability to differentiate themselves from competitors.
Opportunities
- Expanding into emerging markets where there is a growing demand for fashionable footwear presents an opportunity for Phoenix Footwear Group Inc to increase their market share.
- Collaborating with popular fashion influencers or celebrities can help enhance brand image and expand customer reach.
- Leveraging e-commerce platforms and digital marketing strategies can enable the company to tap into the growing online consumer market.
Threats
- Intense competition from both established footwear brands and new market entrants poses a threat to Phoenix Footwear Group Inc's market position.
- Changing consumer preferences and fashion trends may impact the demand for certain styles, potentially affecting the company's sales.
- Economic downturns or fluctuations in exchange rates can affect the purchasing power of consumers, leading to reduced sales.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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