26.96
+0.52%
Close of 9 Nov 2026, in EUR
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About Puma
Its shares trade on XETRA under the ticker PUM.DE. It has been listed since 25 July 2011. In the fiscal year to 31 December 2025, it reported revenue of €7.30bn and a net loss of €645.5m. At that date it held total assets of €6.45bn and shareholders' equity of €1.76bn.
Puma SE engages in the development and sale of sports and sports lifestyle products which includes footwear, apparel and accessories. The company is headquartered in Herzogenaurach, Bayern. The company went IPO on 2011-07-25. The firm's segments include Europe, Middle East and Africa (EMEA), Americas (North and Latin America) and Asia/Pacific. The firm offers performance, as well as sportstyle products across six business units: Teamsport, Running and Training, Golf, Motorsport, Fundamentals and Sportstyle, and Accessories and Licensing. The firm is engaged in the sale of products from the PUMA and COBRA Golf brands through the wholesale and retail trade, as well as from sales directly to consumers in its own retail stores and online stores. The firm markets and distributes its products across the world primarily through its own subsidiaries. The firm distributes its products in approximately 120 countries. For various product segments, such as fragrances, eyewear and watches, the Company issues licenses authorizing independent partners to design, develop and sell these products.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 25 Jul 2011
- Employees
- 14,332
- Website
- puma.com ↗
Leadership
Pay as last reported
- Ms. Heloise Temple-BoyerIndependent Chairman of the Supervisory Board, since 2019
- Mr. Arthur HoeldChief Executive Officer, Member of the Management Board
- Mr. Markus NeubrandChief Financial Officer, Member of the Management Board
- Mr. Andreas HubertChief Operating Officer, Member of the Management Board
- Mr. Matthias BaumerChief Commercial Officer, Member of the Management Board
- Ms. Maria ValdesChief Product Officer, Member of the Management Board
- Mr. Jean-Marc DuplaixIndependent Member of the Supervisory Board
- Mr. Roland KruegerIndependent Member of the Supervisory Board
- Ms. Fiona May OlyIndependent Member of the Supervisory Board
- Ms. Harsh SainiIndependent Member of the Supervisory Board
- Mr. Bernd IlligMember of the Supervisory Board, Employee Representative
- Mr. Martin KoeppelMember of the Supervisory Board, Employee Representative
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 93
- Environment
- 99
- Social
- 99
- Governance
- 81
- Direct emissions (scope 1)
- 5,950 t
- Energy emissions (scope 2)
- 44,715 t
- Value chain emissions (scope 3)
- 1,575,252 t
- Women in the workforce
- 50%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Puma SE has several strengths that contribute to its competitive advantage. Firstly, the company has a strong brand image and reputation in the sportswear industry. This allows Puma to attract a loyal customer base and maintain a positive brand perception.
- Secondly, Puma has a diverse product portfolio, offering a wide range of athletic footwear, apparel, and accessories. This allows the company to cater to different customer preferences and target various market segments.
- Additionally, Puma has a strong distribution network and presence in multiple global markets. This enables the company to reach a wide customer base and effectively distribute its products.
Weaknesses
- Despite its strengths, Puma also faces some weaknesses that need to be addressed. One weakness is its dependency on external suppliers for sourcing raw materials and manufacturing. Any disruptions in the supply chain can negatively impact production and lead to delays.
- Furthermore, Puma has relatively lower market share compared to its main competitors like Nike and Adidas. This indicates a potential weakness in its ability to capture a larger market share and compete effectively.
Opportunities
- Puma has several opportunities to further expand its business and increase market share. One opportunity lies in the growing demand for athleisure products, where Puma can capitalize on its brand and offer trendy sportswear for casual wear.
- Another opportunity is the increasing focus on sustainable and eco-friendly products. Puma can invest in research and development to create innovative, sustainable materials and position itself as a leader in environmentally-conscious sportswear.
Threats
- Puma also faces potential threats that could negatively impact its business. One major threat is intense competition in the sportswear industry. Competitors like Nike and Adidas have strong market presence and extensive resources, posing a challenge to Puma's market position.
- Additionally, economic downturns and fluctuations in consumer spending can affect the purchasing power of customers, leading to decreased demand for sportswear products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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