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Peloton Interactive PTON · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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5.95

+6.06%

Close of 9 Nov 2026, in USD

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About Peloton Interactive

From its filings with the US Securities and Exchange Commission

SEC filings

Peloton Interactive is based in New York, New York. Its shares trade on Nasdaq under the ticker PTON. The SEC classifies its business as sporting & athletic goods, nec. In the fiscal year to 30 June 2026, it reported revenue of $2.45bn and net income of $63.2m. At that date it held total assets of $2.06bn and shareholders' equity of −$139.7m.

In its own words

Peloton is a leading global fitness and wellness company that empowers people to live fit, strong, long, and happy, by bringing integrated fitness and wellness experiences to Members (as defined below) anytime, anywhere. Founded in 2012 and headquartered in New York City, we offer a breadth of fitness and wellness solutions to consumers worldwide, including our highly engaged community of approximately 5.5 million Members as of June 30, 2026, across the United States, United Kingdom, Canada, Germany, Australia, and Austria, and Commercial Business Unit customers in over 60 countries. As a category innovator at the nexus of fitness, wellness, technology, and media, we deliver integrated experiences through our world-renowned instructors (“Instructors”), premium hardware and innovative software, personalization, and extensive modalities and an expansive content library.

We define a “Member” as any individual who has a Peloton account through a Paid Connected Fitness Subscription or a Paid App Subscription, inclusive of the Peloton App+, App One, Strength+, and Breathwrk Memberships (our “Peloton Apps”), and engages in one or more workouts in the trailing 12-month period.

Quoted from its 10-K, filed 6 Aug 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Discretionary
Industry
Leisure Products
Listed since
26 Sept 2019
Employees
526
Head office
C/O PELOTON INTERACTIVE, INC., NEW YORK, NY, 10001
Classification
Sporting & Athletic Goods, NEC
Filer status
Large accelerated filer

Leadership

Pay as last reported

  • Mr. Jay HoagIndependent Chairman of the Board$410,788
  • Mr. Peter SternPresident, Chief Executive Officer
  • Ms. Elizabeth CoddingtonChief Financial Officer$11.3m
  • Mr. Charles KirolChief Operating Officer
  • Mr. Francis ShanahanChief Technology Officer
  • Ms. Megan ImbresChief Marketing Officer
  • Mr. Nick CaldwellChief Product Officer$9.8m
  • Mr. Dion CampChief Commercial Officer
  • Ms. Jen CotterChief Content Officer$10.3m
  • Ms. Karen BooneDirector, since 2019$1.2m
  • Mr. Christopher BruzzoDirector, since 2023$1.6m
  • Ms. Tara ComonteIndependent Director

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
29
Environment
12
Social
57
Governance
19
Direct emissions (scope 1)
10,467 t
Energy emissions (scope 2)
9,935 t
Value chain emissions (scope 3)
711,701 t
Women in the workforce
45.2%
Carbon reduction policy
No
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Peloton Interactive Inc has a strong brand image and a loyal customer base, which helps drive sales and revenue. The company has successfully positioned itself as a leader in the connected fitness market.
  • Peloton offers a unique and innovative product, combining fitness equipment with live and on-demand streaming classes. This differentiation has enabled the company to gain a competitive advantage and attract customers looking for convenient at-home workout solutions.
  • The company has a high-quality hardware and software ecosystem, which provides users with an immersive and engaging workout experience. Peloton's technology platform allows users to track their progress, set goals, and compete with others, enhancing motivation and customer satisfaction.

Weaknesses

  • Peloton's products are premium-priced, making them less accessible to price-conscious consumers. This limits the market potential and could hinder broader adoption of the company's offerings.
  • The company heavily relies on a subscription-based revenue model, where ongoing subscription fees are a significant portion of its earnings. This creates a risk if the company faces challenges in retaining its subscriber base or attracting new customers.
  • Peloton's profitability is highly dependent on its ability to scale and achieve cost efficiencies. Currently, the company's production and logistics costs are relatively high, which could impact profit margins if not properly managed.

Opportunities

  • The increasing focus on health and wellness, particularly in the wake of the COVID-19 pandemic, presents a significant opportunity for Peloton. The company can capitalize on the growing demand for at-home workout solutions and expand its customer base.
  • Peloton has the potential to further diversify its product offerings and extend beyond connected fitness equipment. By leveraging its technology platform and brand, the company can explore new verticals such as virtual personal training, wellness content, or partnerships with other health-related businesses.
  • Expansion into international markets is another area of opportunity for Peloton. With its established brand and successful track record in the US market, the company can replicate its success in other countries where there is a demand for connected fitness solutions.

Threats

  • The connected fitness market is becoming increasingly competitive, with new entrants and existing players launching their own connected fitness products and services. This intensifying competition poses a threat to Peloton's market share and profitability.
  • Economic downturns or shifts in consumer spending habits can impact the demand for premium-priced fitness equipment, which could negatively affect Peloton's sales and financial performance.
  • The company also faces regulatory and legal risks, particularly in terms of product safety and privacy concerns related to its software platform. Any negative incidents or legal actions could damage Peloton's reputation and lead to financial and operational challenges.

Sources and methodology

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