57.24
+4.91%
Close of 9 Nov 2026, in USD
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About Pursuit Attractions and Hospitality
From its filings with the US Securities and Exchange Commission
Pursuit Attractions and Hospitality is based in Denver, Colorado and is incorporated in Delaware. Its shares trade on NYSE under the ticker PRSU. The SEC classifies its business as miscellaneous amusement & recreation. In the fiscal year to 31 December 2025, it reported revenue of $452.4m and net income of $22.7m. At that date it held total assets of $965.4m and shareholders' equity of $581.8m.
Pursuit Attractions and Hospitality, Inc. (“Pursuit”) is a global attractions and hospitality company that owns and operates a collection of inspiring and unforgettable travel experiences in iconic destinations in the United States (“U.S.”), Canada, Iceland and Costa Rica. Our elevated hospitality experiences include 17 world-class point-of-interest sightseeing attractions and 29 distinctive lodges, along with integrated food and beverage, retail and transportation offerings that enable visitors to discover and connect with stunning national parks and renowned global travel locations. Our company has a strategic direction to expand and elevate our portfolio of extraordinary experiences through a focus on refreshing, improving, and growing our collection of unforgettable, inspiring experiences in iconic places around the globe. We draw our guests from major markets, including the U.S., Canada, Asia Pacific, Western Europe, and Central America.
We are managed on a consolidated basis for purposes of assessing performance and making operating decisions. Accordingly, we are deemed to be a single operating segment in this Form 10-K. See Note 19 – Segment Information to the Consolidated Financial Statements (Part II, Item 8 of this Form 10-K) for additional information.
Quoted from its 10-K, filed 25 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Industrials
- Industry
- Commercial Services & Supplies
- Listed since
- 22 Jun 2004
- Employees
- 2,100
- Website
- viad.com ↗
- Head office
- 1401 17TH STREET, DENVER, CO, 80202
- Incorporated in
- DE
- Classification
- Services-Miscellaneous Amusement & Recreation
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Joshua SchechterIndependent Chairman of the Board$245,013
- Mr. David BarryPresident, Chief Executive Officer, Director, since 2015$3.7m
- Mr. Michael HeitzChief Financial Officer
- Mr. Michael BoscoSenior Vice President, Chief Accounting Officer
- Mr. Samuel AuckChief Platform Officer
- Ms. Catherine TangChief Legal Officer and Corporate Secretary
- Ms. Jill BrightIndependent Director$108,492
- Ms. Beverly CarmichaelIndependent Director$225,013
- Mr. Brian CassidyIndependent Director$210,013
- Ms. Denise CollIndependent Director$225,013
- Ms. Virginia HenkelsIndependent Director$255,013
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 48
- Environment
- 33
- Social
- 58
- Governance
- 54
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Viad Corp holds a significant market share within its industry, which gives it a competitive advantage over its rivals.
- Viad Corp offers a wide range of products and services, catering to various customer needs. This diversity minimizes its dependence on a single market segment.
Weaknesses
- Viad Corp heavily relies on the events industry, which can be unpredictable and susceptible to economic downturns. This exposes the company to potential revenue fluctuations.
- Viad Corp's operations are primarily concentrated within domestic markets, limiting its exposure to global opportunities. This lack of international presence may hinder its growth potential.
Opportunities
- Viad Corp can explore expansion opportunities in emerging markets, where there is potential for growth and increasing demand for its products and services.
- Advancements in technology provide opportunities for Viad Corp to enhance its offerings, improve operational efficiency, and stay ahead of competitors.
Threats
- Viad Corp faces intense competition from other companies operating in the same industry. This competitive landscape may impact market share and profitability.
- Fluctuating economic conditions and uncertainties can negatively affect Viad Corp's business, particularly within the events industry that heavily relies on consumer spending and corporate budgets.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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