1.81
-15.42%
Close of 9 Nov 2026, in USD
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About Purple Innovation
From its filings with the US Securities and Exchange Commission
Purple Innovation is based in Lehi, Utah and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker PRPL. The SEC classifies its business as household furniture. In the fiscal year to 31 December 2025, it reported revenue of $468.7m and a net loss of $51.4m. At that date it held total assets of $296.3m and shareholders' equity of −$29.7m.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 30 Jul 2015
- Employees
- 1,100
- Website
- purple.com ↗
- Head office
- 4100 N. CHAPEL RIDGE RD, LEHI, UT, 84043
- Incorporated in
- DE
- Classification
- Household Furniture
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Adam GrayChairman of the Board$225,000
- Mr. Robert DemartiniChief Executive Officer, Director, since 2021$1.0m
- Mr. Todd VogensenChief Financial Officer, Treasurer$1.4m
- Mr. Eric HaynorChief Operating Officer$684,360
- Mr. John RoddyChief People Officer$667,449
- Mr. Jeffrey HutchingsChief Innovation Officer
- Mr. Jeffery KerbyChief of Owned Retail Officer
- Mr. Gary DicamilloLead Independent Director$266,290
- Mr. D. Scott PetersonDirector$220,968
- Mr. S. Hoby DarlingIndependent Director$175,000
- Ms. Claudia HollingsworthIndependent Director$235,968
- Mr. R. Carter PateIndependent Director$190,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 45
- Environment
- 29
- Social
- 31
- Governance
- 75
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Purple Innovation Inc has several key strengths that contribute to its success in the market. Firstly, the company is known for its innovative and unique products, particularly its Purple mattresses, which offer superior comfort and support. This enables Purple to differentiate itself from competitors and attract a loyal customer base. Additionally, Purple has a strong online presence and a direct-to-consumer sales model, allowing for better control over the customer experience and more effective marketing strategies.
Weaknesses
- Despite its strengths, Purple Innovation Inc also faces a few weaknesses. One major weakness is its limited geographical presence. The company primarily operates in the United States, which restricts its potential market reach compared to global competitors. Moreover, Purple heavily relies on a single product line, mattresses, which makes it more vulnerable to fluctuations in consumer demand and market trends. Diversification into other sleep-related products might be necessary to reduce this risk.
Opportunities
- Purple Innovation Inc has several opportunities to capitalize on in the market. The growing consumer interest in health and wellness presents a chance for Purple to expand its product offerings to include sleep accessories, such as pillows and bedding, as well as other lifestyle products. Additionally, international expansion is an untapped opportunity for Purple to enter new markets and increase its customer base. Strategic partnerships with retail giants or online marketplaces could facilitate this expansion.
Threats
- Purple Innovation Inc faces certain threats that could potentially impact its business. Intense competition within the mattress industry poses a threat to Purple's market share. The entry of new competitors or the introduction of disruptive technologies could impact Purple's ability to maintain its competitive edge. Moreover, economic downturns or changes in consumer spending habits could affect overall demand for luxury bedding products, including Purple's offerings. It is crucial for the company to continuously monitor and adapt to these potential threats.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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