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About Prophecy International Holdings
Its shares trade on ASX under the ticker PRO.AX. It has been listed since 22 April 1998. In the fiscal year to 30 June 2026, it reported revenue of A$19.4m and a net loss of A$7.9m. At that date it held total assets of A$8.1m and shareholders' equity of −A$5.3m.
Prophecy International Holdings Ltd. designs, develops, and markets computer software applications. The company is headquartered in Adelaide, South Australia. The firm's segments include Legacy, SNARE and eMite. The firm's Legacy offerings include basis2, Promadis, Prophecy Classic, ProphecyOpen and e-Foundation. Its product set also includes System iNtrusion Analysis and Reporting Environment (SNARE) and eMite. The SNARE is used in information technology (IT) systems security strategy for commercial and public sector organizations. eMite provides business intelligence analytics software to enterprise customers. Its basis2 is a solution that records, manages and reports on the activities within an organization involving its customers. Its e-foundation product suite delivers Internet technologies for logistics, e-commerce and back office applications, as well as enables organizations to build and deploy Web software applications. The Promadis is a Birth, Deaths and Marriages registry.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 22 Apr 1998
- Employees
- 24
- Website
- prophecyinternational.com ↗
Leadership
Pay as last reported
- Mr. Edwin ReynoldsIndependent Non-Executive Chairman of the Board, since 1997A$110,546
- Mr. Brad ThomasChief Executive OfficerA$382,878
- Mr. Stephen IreckiChief Operating OfficerA$294,639
- Mr. John PappasVice President of SalesA$503,908
- Mr. Steve ChallansChief Information Security Officer of Prophecy GroupA$248,416
- Mr. Stuart GerosChief Innovation Officer of Prophecy GroupA$393,488
- Mr. Grant MilesCompany Secretary, Non-Executive Director, since 2013A$70,000
- Ms. Leanne ChallansNon-Executive Independent DirectorA$122,892
- Mr. Matthew MichalewiczNon-Executive Independent DirectorA$70,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Prophecy International Holdings Ltd possesses several strengths that contribute to its success. Firstly, the company has a strong brand reputation in the industry, which helps to attract and retain customers. Secondly, it has a diversified portfolio of products and services, allowing for multiple revenue streams and reducing dependence on any single segment. Additionally, the company has a talented workforce with expertise in software development and technology, enabling them to deliver high-quality solutions to clients.
Weaknesses
- While Prophecy International Holdings Ltd has significant strengths, it also faces certain weaknesses. One of the major weaknesses is the company's relatively small size compared to some of its competitors. This can limit its resources and scalability potential. Another weakness is its limited geographical presence, primarily focusing on specific markets. This could expose the company to regional economic uncertainties and potential market saturation.
Opportunities
- Prophecy International Holdings Ltd can leverage several opportunities to expand its market share and increase profitability. One opportunity lies in the growing demand for software solutions and technological advancements across various industries. By targeting untapped markets and diversifying its offerings, the company can capture new customers and revenue streams. Additionally, strategic partnerships with other technology companies or acquiring complementary businesses can provide entry into new markets, accelerate growth, and enhance product offerings.
Threats
- Prophecy International Holdings Ltd faces certain threats that could potentially hinder its success. One significant threat is the highly competitive nature of the industry, with several established players and emerging startups vying for market share. This intensifies the pressure to continuously innovate and differentiate products and services. Additionally, rapid technological advancements and evolving customer preferences pose a risk of obsolete offerings if the company fails to adapt quickly. Lastly, economic downturns or disruptions can disrupt customer spending and affect the company's financial performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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