24.13
+7.77%
Close of 9 Nov 2026, in USD
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About Primo Brands
From its filings with the US Securities and Exchange Commission
Primo Brands is based in Tampa, Florida and is incorporated in Delaware. Its shares trade on NYSE under the ticker PRMB. The SEC classifies its business as beverages. In the fiscal year to 31 December 2025, it reported revenue of $6.66bn and net income of $60.1m. At that date it held total assets of $10.60bn and shareholders' equity of $2.99bn.
Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every U.S. state and Canada. We were organized as a Delaware corporation in 2024, initially under the name Triton US HoldCo, Inc. On November 8, 2024, Triton US HoldCo, Inc. completed a series of merger transactions involving BlueTriton and Primo Water, pursuant to which Primo Water and BlueTriton became wholly owned subsidiaries of Triton US Holdco, Inc. (including all related transactions, the “Transaction”). Triton US Holdco, Inc. was subsequently renamed Primo Brands Corporation. The Company became the successor issuer to Primo Water pursuant to Rule 12g-3(a) under the Exchange Act. Pursuant to Rule 12g-3(e) under the Exchange Act, our Class A common stock, par value $0.01 per share (the "Class A common stock") was deemed to be registered under Section 12(b) of the Exchange Act, and the Company is subject to the informational requirements of the Exchange Act and the related rules and regulations. On November 11, 2024, the Company’s Class A common stock began regular-way trading on the New York Stock Exchange ("NYSE") under the ticker symbol “PRMB”.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Beverages
- Listed since
- 11 Dec 1986
- Employees
- 12,600
- Website
- primowater.com ↗
- Head office
- 1150 ASSEMBLY DRIVE, SUITE 800, TAMPA, FL, 33607
- Incorporated in
- DE
- Classification
- Beverages
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. C. Dean MetropoulosNon-Executive Chairman of the Board$10.6m
- Mr. Robbert RietbroekChief Executive Officer, Principal Operating Officer, Director, since 2024$26.0m
- Mr. David HassChief Financial Officer$7.1m
- Mr. Robert AustinChief Operating Officer$6.5m
- Mr. Jason AusherChief Accounting Officer
- Ms. Hih Song KimChief Legal Officer, Corporate Secretary$2.8m
- Mr. Jeremy FowdenLead Independent Director, since 2009$391,228
- Mr. Tony LeeDirector
- Ms. Kimberly ReedDirector
- Ms. Britta BomhardIndependent Director$290,399
- Ms. Susan CatesIndependent Director$307,003
- Mr. Michael CramerIndependent Director$428,401
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 72
- Environment
- 61
- Social
- 68
- Governance
- 87
- Direct emissions (scope 1)
- 115,137 t
- Energy emissions (scope 2)
- 43,774.4 t
- Value chain emissions (scope 3)
- 82,975 t
- Women in the workforce
- 15.8%
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Primo Water Corp. employs 11,580 full-time employees across its operations in the US and Canada.
- DS Services offers bottled water brands like Alhambra, Athena, and Belmont Springs in the US market.
- Eden Springs provides workplace drink solutions including bottle-fed water coolers in Europe.
Weaknesses
- Primo Brands Corp. has a limited presence in the global bottled water market beyond the US and Canada.
- The company relies on subsidiaries like DS Services and Eden Springs for regional market coverage.
- Aimia Foods focuses on private label powdered beverages without a strong brand presence.
Opportunities
- Expanding Eden Springs' workplace drink solutions into new European markets could increase market share.
- Introducing Primo brand water dispensers in additional North American regions presents growth potential.
- Leveraging Aimia Foods' private label products for new retail partnerships could boost revenue.
Threats
- Competition from established bottled water brands in the US home and office delivery industry.
- Economic downturns may reduce consumer spending on non-essential beverages like bottled water.
- Regulatory changes in the beverage industry could increase production costs for Primo.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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