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Propel Holdings PRL.TO · CAD

Financials · Toronto Stock Exchange · 🇨🇦 Canada

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28.93

-1.93%

Close of 9 Nov 2026, in CAD

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About Propel Holdings

Its shares trade on Toronto Stock Exchange under the ticker PRL.TO. It has been listed since 19 October 2021. In the fiscal year to 31 December 2025, it reported revenue before interest expense of $600.1m and net income of $60.6m. At that date it held total assets of $670.6m and shareholders' equity of $260.7m.

Propel Holdings, Inc. operates as an online financial technology company, which provides lending related services to borrowers, banks, and other institutions. The company is headquartered in Toronto, Ontario. The company went IPO on 2021-10-19. The Company, through its brands, offers credit solutions to consumers in Canada and the United States. Through its end-to-end, artificial intelligence (AI)-powered online lending platform, it facilitates access to credit products for underserved American and Canadian consumers who struggle to access credit from mainstream credit providers. The company operates three consumer-facing brands, which directly offer or facilitate access to credit: MoneyKey and CreditFresh in the United States and Fora Credit in Canada, in addition to the Pathward Lending-as-a-Service program. The two types of credit products available through the Propel platform are Installment Loans and Lines of Credit. In the United States, the MoneyKey direct lending program and CreditFresh Bank Programs are supported by two revolving credit facilities.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Financials
Industry
Consumer Finance
Listed since
19 Oct 2021
Employees
419

Leadership

Pay as last reported

  • Mr. Michael SteinIndependent Chairman of the BoardC$445,080
  • Mr. Noah BuchmanPresident & Chief Revenue Officer, Co-FounderC$3.5m
  • Mr. Gary EdelsteinPresident, Chief Operating OfficerC$2.8m
  • Mr. Clive KinrossChief Executive Officer, Co-Founder, Director, since 2011C$6.8m
  • Mr. Sheldon SaidakovskyCo-Founder, Chief Financial OfficerC$4.0m
  • Dr. Jonathan GolerCo-Founder, Chief Risk OfficerC$2.5m
  • Mr. Robert JoeSenior Vice President - Finance
  • Ms. Sarika AhluwaliaSenior Vice President - Corporate Affairs, Chief Compliance Officer
  • Mr. Jay VaghelaSenior Vice President, General Counsel, Corporate Secretary
  • Ms. Jeanne LamSenior Vice President - Growth & Global Marketing
  • Ms. Cindy UsprechSenior Vice President - People and Culture, Chief of Staff
  • Ms. Rachel KaplanSenior Vice President - Product & Analytics

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Operates an AI-powered online lending platform for underserved consumers in Canada and the US
  • Employs 419 full-time employees with a focus on financial technology services
  • Offers three consumer-facing brands including MoneyKey, CreditFresh, and Fora Credit

Weaknesses

  • Relies on two revolving credit facilities for US lending programs
  • Dependent on AI-powered platform for credit facilitation
  • Limited to credit solutions for underserved consumers in specific regions

Opportunities

  • Expansion of credit solutions to underserved populations in Canada and the US
  • Growth potential through AI-driven platform improvements
  • Potential to increase market share in financial services sector

Threats

  • Competition from mainstream credit providers in the financial services sector
  • Regulatory challenges in the US and Canadian financial markets
  • Risk associated with reliance on revolving credit facilities for operations

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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