28.93
-1.93%
Close of 9 Nov 2026, in CAD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Propel Holdings
Its shares trade on Toronto Stock Exchange under the ticker PRL.TO. It has been listed since 19 October 2021. In the fiscal year to 31 December 2025, it reported revenue before interest expense of $600.1m and net income of $60.6m. At that date it held total assets of $670.6m and shareholders' equity of $260.7m.
Propel Holdings, Inc. operates as an online financial technology company, which provides lending related services to borrowers, banks, and other institutions. The company is headquartered in Toronto, Ontario. The company went IPO on 2021-10-19. The Company, through its brands, offers credit solutions to consumers in Canada and the United States. Through its end-to-end, artificial intelligence (AI)-powered online lending platform, it facilitates access to credit products for underserved American and Canadian consumers who struggle to access credit from mainstream credit providers. The company operates three consumer-facing brands, which directly offer or facilitate access to credit: MoneyKey and CreditFresh in the United States and Fora Credit in Canada, in addition to the Pathward Lending-as-a-Service program. The two types of credit products available through the Propel platform are Installment Loans and Lines of Credit. In the United States, the MoneyKey direct lending program and CreditFresh Bank Programs are supported by two revolving credit facilities.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Financials
- Industry
- Consumer Finance
- Listed since
- 19 Oct 2021
- Employees
- 419
- Website
- propelholdings.com ↗
Leadership
Pay as last reported
- Mr. Michael SteinIndependent Chairman of the BoardC$445,080
- Mr. Noah BuchmanPresident & Chief Revenue Officer, Co-FounderC$3.5m
- Mr. Gary EdelsteinPresident, Chief Operating OfficerC$2.8m
- Mr. Clive KinrossChief Executive Officer, Co-Founder, Director, since 2011C$6.8m
- Mr. Sheldon SaidakovskyCo-Founder, Chief Financial OfficerC$4.0m
- Dr. Jonathan GolerCo-Founder, Chief Risk OfficerC$2.5m
- Mr. Robert JoeSenior Vice President - Finance
- Ms. Sarika AhluwaliaSenior Vice President - Corporate Affairs, Chief Compliance Officer
- Mr. Jay VaghelaSenior Vice President, General Counsel, Corporate Secretary
- Ms. Jeanne LamSenior Vice President - Growth & Global Marketing
- Ms. Cindy UsprechSenior Vice President - People and Culture, Chief of Staff
- Ms. Rachel KaplanSenior Vice President - Product & Analytics
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Operates an AI-powered online lending platform for underserved consumers in Canada and the US
- Employs 419 full-time employees with a focus on financial technology services
- Offers three consumer-facing brands including MoneyKey, CreditFresh, and Fora Credit
Weaknesses
- Relies on two revolving credit facilities for US lending programs
- Dependent on AI-powered platform for credit facilitation
- Limited to credit solutions for underserved consumers in specific regions
Opportunities
- Expansion of credit solutions to underserved populations in Canada and the US
- Growth potential through AI-driven platform improvements
- Potential to increase market share in financial services sector
Threats
- Competition from mainstream credit providers in the financial services sector
- Regulatory challenges in the US and Canadian financial markets
- Risk associated with reliance on revolving credit facilities for operations
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.