43.21
+8.05%
Close of 9 Nov 2026, in USD
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About United Parks & Resorts
From its filings with the US Securities and Exchange Commission
United Parks & Resorts is based in Orlando, Florida and is incorporated in Delaware. Its shares trade on NYSE under the ticker PRKS. The SEC classifies its business as miscellaneous amusement & recreation. In the fiscal year to 31 December 2025, it reported revenue of $1.66bn and net income of $168.4m. At that date it held total assets of $2.62bn and shareholders' equity of −$435.8m.
We are a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world. We own or license a portfolio of recognized brands including SeaWorld, Busch Gardens, Aquatica, Discovery Cove and Sesame Place. Over our more than 65-year history, we have developed a diversified portfolio of 13 differentiated theme parks that are grouped in key markets across the United States and in the United Arab Emirates. Many of our theme parks showcase our one-of-a-kind zoological collection and feature a diverse array of both thrill and family-friendly rides, educational presentations, shows and/or other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for our guests.
Our Board has formed a number of committees and holds certain meetings and operational review sessions on a frequent basis designed to provide further assistance from Board members with expertise in certain areas by providing enhanced oversight over the operations of the Company. As a result, in the current operating environment, certain members of our Board, including our Chairman of the Board, are actively involved in overseeing certain key operating activities and decisions.
Quoted from its 10-K, filed 3 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 18 Apr 2013
- Employees
- 3,300
- Website
- seaworldentertainment.com ↗
- Head office
- 6240 SEA HARBOR DRIVE, ORLANDO, FL, 32821
- Incorporated in
- DE
- Classification
- Services-Miscellaneous Amusement & Recreation
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Scott RossIndependent Chairman of the Board$597,857
- Mr. Marc SwansonChief Executive Officer$1.1m
- Mr. James MikolaichikChief Financial Officer, Treasurer$4.7m
- Mr. Kevin ConnellyChief Accounting Officer
- Mr. G. Anthony TaylorChief Legal Officer, General Counsel, Corporate Secretary$627,515
- Dr. Christopher DoldChief Zoological Officer$520,903
- Mr. Christopher FinazzoChief Commercial Officer$5.3m
- Mr. Kyle MillerChief Park Operations Officer - Florida Parks$944,464
- Mr. Byron SurrettChief Park Operations Officer - Non-Florida Parks$1.0m
- Mr. Timothy HartnettLead Independent Director$633,239
- Mr. James ChambersIndependent Director$426,903
- Mr. William GrayIndependent Director$508,033
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 52
- Environment
- 43
- Social
- 36
- Governance
- 78
- Women in the workforce
- 50%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Diverse range of entertainment options, including marine mammal shows, rides, and educational exhibits.
- Well-known and established brand, recognized internationally.
- Strategic location of theme parks near popular tourist destinations.
Weaknesses
- Controversy surrounding treatment and captivity of marine animals affecting public perception.
- Dependence on seasonal tourism and fluctuations in visitor numbers.
- High operating costs due to maintenance and care of animals, as well as regulatory compliance.
Opportunities
- Growing interest in animal welfare and conservation, allowing SeaWorld to promote educational initiatives.
- Expansion into international markets to attract new visitors and reduce reliance on domestic tourism.
- Collaborations with conservation organizations to enhance the company's environmental credibility.
Threats
- Competition from other amusement parks, zoos, and entertainment options, resulting in potential loss of market share.
- Legal and regulatory challenges regarding animal rights and captivity practices.
- Negative media coverage and public backlash impacting attendance and revenue.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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