299.22
+2.97%
Close of 9 Nov 2026, in USD
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About Primerica
From its filings with the US Securities and Exchange Commission
Primerica is based in Duluth, Georgia and is incorporated in Delaware. Its shares trade on NYSE under the ticker PRI. The SEC classifies its business as life insurance. In the fiscal year to 31 December 2025, it reported revenue of $3.29bn. At that date it held total assets of $15.01bn and shareholders' equity of $2.45bn. By business, Term life insurance segment revenues. brought in 55.3% of revenue, followed by Investment and savings products segment revenues. at 37.9% and Corporate Segment and Other Operating Segment [Member] at 6.8%. By region, UNITED STATES accounted for 86.6%, followed by CANADA at 13.4%.
Primerica, Inc. (“Primerica” or the “Parent Company” and, together with its direct and indirect subsidiaries, “we”, “us” or the “Company”) is a leading provider of financial products and services to middle-income households in the United States and Canada with 151,524 life insurance-licensed sales representatives as of December 31, 2025. These independent licensed representatives (“independent sales representatives” or “independent sales force”) assist our clients in meeting their needs for term life insurance, which we underwrite, and mutual funds, annuities, managed investments, and other financial products, which we distribute primarily on behalf of third parties. We insured over 5.5 million lives and had approximately 3.1 million client investment accounts as of December 31, 2025. Our business model uniquely positions us to reach underserved middle-income consumers in a cost-effective manner and has proven itself in both favorable and challenging economic environments.
Our purpose is to create financially independent families. Our strategic vision, in support of this purpose, is to build unparalleled financial services distribution capabilities that enable our clients, independent sales force, home office associates and stockholders to achieve their financial goals. The guiding principles that underlie our strategic vision are serving middle-income families, maximizing the success of the independent sales force, preserving and strengthening our culture, and protecting our business model.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Financials
- Industry
- Insurance
- Listed since
- 1 Apr 2010
- Employees
- 2,833
- Website
- primerica.com ↗
- Head office
- 1 PRIMERICA PARKWAY, DULUTH, GA, 30099
- Incorporated in
- DE
- Classification
- Life Insurance
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Donald WilliamsNon-Executive Chairman of the Board, since 1999$351,358
- Mr. Peter SchneiderPresident$3.9m
- Mr. Glenn WilliamsChief Executive Officer, Director, since 2000$7.2m
- Ms. Tracy TanChief Financial Officer, Executive Vice President$2.3m
- Mr. John AddisonChief Executive Officer of Addison, Director, since 2009$351,358
- Mr. Robert PetermanChief Operating Officer, Executive Vice President
- Ms. Lisa BrownChief People Officer, Executive Vice President
- Mr. Dale TuckExecutive Vice President, Chief Information Technology Officer
- Ms. Julie SemanExecutive Vice President, Chief Marketing and Innovation Officer
- Ms. Stacey GeerExecutive Vice President, Deputy General Counsel, Chief Governance and Risk Officer, and Corporate Secretary
- Mr. Brett RogersExecutive Vice President, General Counsel
- Mr. John AdamsExecutive Vice President, Chief Executive Officer - Primerica Life Insurance Company of Canada
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 66
- Environment
- 33
- Social
- 88
- Governance
- 76
- Direct emissions (scope 1)
- 588 t
- Energy emissions (scope 2)
- 3,899 t
- Women in the workforce
- 63.3%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Primerica Inc has established itself as a well-known player in the financial services industry.
- The company has a large network of independent representatives, allowing for widespread distribution.
- Primerica's business model focuses on providing financial education, which enhances customer trust and loyalty.
Weaknesses
- Primerica heavily relies on its network of independent representatives, which can lead to inconsistent service quality across different regions.
- The company's product portfolio is limited primarily to insurance and investment products, which may hinder its ability to cater to diverse customer needs.
- Primerica's strong reliance on a salesforce may increase operational costs and reduce profitability.
Opportunities
- The growing demand for financial planning and education presents an opportunity for Primerica to expand its customer base and market share.
- Financial technology advancements can be leveraged by Primerica to streamline operations and enhance customer experience.
- Targeting underserved markets, such as low-income individuals, can provide Primerica with a unique competitive advantage.
Threats
- Intense competition from traditional financial institutions and emerging fintech disruptors poses a threat to Primerica's market position.
- Regulatory changes and compliance requirements may increase operational costs and impact the company's profitability.
- Economic downturns and market volatility can negatively affect Primerica's customers' investment performance and, in turn, its business results.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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