Profoto Holding AB (publ) PRFO.ST · SEK
Consumer Discretionary · Nasdaq Stockholm · 🇸🇪 Sweden
6.00
+1.69%
Close of 9 Nov 2026, in SEK
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About Profoto Holding AB (publ)
Its shares trade on Nasdaq Stockholm under the ticker PRFO.ST. It has been listed since 1 July 2021. In the fiscal year to 31 December 2025, it reported revenue of SEK 617.0m and a net loss of SEK 23.0m. At that date it held total assets of SEK 802.0m and shareholders' equity of SEK 349.0m.
Profoto Holding AB engages in the manufacture and sale of studio flash systems. The company is headquartered in Sundbyberg, Stockholm. The company went IPO on 2021-07-01. Profoto invents, markets and sells lighting systems for professional photography, such as flashes and light shaping tools. The firm develops its product offerings by launching products with AirX technology as well as hybrid products for on-location photographers who shoot both photos and video. Profoto's products combine hardware and software, that the Company sells through dealers. The end users are professional photographers and commercial customers, including consumer brands and e-commerce companies. The firm is represented in over 60 markets globally. The subsidiaries are tasked with serving primarliy as sales companies.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 1 Jul 2021
- Employees
- 136
- Website
- profoto.com ↗
Leadership
Pay as last reported
- Mr. Hans EckerstroemChairman of the BoardSEK 1.6m
- Mr. Anders HedebarkPresident, Chief Executive Officer, Director, since 1997SEK 6.0m
- Mr. Linus MarmstedtChief Financial Officer
- Mr. Gilles RossiVice President - Operations and Quality
- Mr. Patrik BluhmeVice President - Global Sales
- Ms. Martina NillenstedtVice President Marketing and Customer Success E-Com Studios
- Mr. Tobias LindbaeckVice President - Strategy and Alliances
- Ms. Sara StridVice President - Customer growth
- Ms. Ulrika BjoerkVice President - Product Research and Development
- Ms. Amanda AstroemHead of Investor Relations
- Mr. Magnus BraennstroemIndependent Board MemberSEK 360,000
- Ms. Pernilla EkmanIndependent Board MemberSEK 390,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Profoto's AirX technology enhances product performance for professional photographers globally.
- Profoto's hybrid products cater to on-location photographers shooting photos and video.
- Profoto serves over 60 global markets with its lighting systems and tools.
Weaknesses
- Profoto's headquarters in Sundbyberg, Sweden, limits local market access.
- Profoto's employee count of 136 is relatively small for global operations.
- Profoto's reliance on dealers for product sales may reduce direct customer engagement.
Opportunities
- Profoto can expand its product line with more AirX technology features.
- Profoto can target e-commerce companies for increased commercial photography needs.
- Profoto can leverage its presence in 60+ markets for further global growth.
Threats
- Profoto faces competition from established lighting system manufacturers.
- Profoto's small employee count may hinder rapid market expansion.
- Profoto's dealer-dependent sales model could face disruption from market changes.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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