0.00
—
Close of 30 Oct 2026, in USD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Purple Beverage Company
Its shares trade under the ticker PPBV. It has been listed since 13 December 2007.
Purple Beverage Co., Inc. is an anti-oxidant beverage company. The company is headquartered in Fort Lauderdale, Florida. The company went IPO on 2007-12-13. The Company’s sole product is named Purple a functional beverage that contains a high level of anti-oxidants from seven different fruit sources that are combined to make this product. The seven anti-oxidant-rich fruits combined in its formula are the natural juices of acai, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The Company’s brand is directed to consumers who prefer new age beverage products to traditional carbonated soft drinks, such as Coca-Cola, Pepsi and 7-Up. The new age or alternative beverage category combines non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks with new age beverages.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Beverages
- Listed since
- 13 Dec 2007
- Employees
- 12
Leadership
Pay as last reported
- Geoffrey WintersChairman of the Board, Chief Executive Officer, since 2009
- Theodore FarnsworthPresident, Principal Financial Officer, Principal Accounting Officer, Secretary, Director, since 2007$11,712
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Purple Beverage Company Inc has several strengths that contribute to its success in the market. Firstly, the company boasts a diverse range of high-quality beverage products catering to various consumer preferences. This extensive product lineup provides a competitive edge, allowing Purple Beverage Company Inc to attract a wide customer base. Secondly, the company has established a strong brand presence known for its commitment to innovation and customer satisfaction. This brand recognition enables Purple Beverage Company Inc to foster customer loyalty and maintain a positive reputation in the industry.
Weaknesses
- Despite its strengths, Purple Beverage Company Inc also faces certain weaknesses that need to be addressed. One weakness is the company's limited production capacity, which hinders its ability to meet increasing market demands. This constraint may result in missed sales opportunities and potential customer dissatisfaction. Additionally, Purple Beverage Company Inc relies heavily on a single distribution channel, making it vulnerable to disruptions in supply chain and limiting its reach to certain markets. These weaknesses highlight the need for strategic investments and diversification to overcome these challenges.
Opportunities
- Purple Beverage Company Inc operates in a dynamic market with several opportunities for growth. A significant opportunity lies in expanding its distribution network and entering new geographical markets. This expansion can enable the company to tap into untapped consumer segments and increase its market share. Furthermore, there is a growing trend towards healthier beverage options, presenting an opportunity for Purple Beverage Company Inc to develop and promote new products that cater to health-conscious consumers. Capitalizing on these emerging trends can lead to enhanced revenue streams and increased market presence.
Threats
- Purple Beverage Company Inc faces various external threats that could impact its operations. Intense competition within the beverage industry poses a significant threat, as rival companies constantly strive to gain market share. This competitive pressure necessitates continuous innovation and marketing efforts to maintain a competitive edge. Additionally, changing consumer preferences and trends pose a threat, as Purple Beverage Company Inc needs to adapt its offerings to align with evolving customer demands. Another potential threat is the fluid regulatory environment relating to food and beverage production, which poses compliance challenges and potential disruptions to the company's operations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.