P 
3.09
-0.64%
Close of 6 Nov 2026, in BRL
About Positivo Tecnologia
Its shares trade on B3 under the ticker POSI3.SA. It has been listed since 11 December 2006. In the fiscal year to 31 December 2025, it reported revenue of BRL 3.35bn and net income of BRL 8.6m. At that date it held total assets of BRL 4.47bn and shareholders' equity of BRL 1.58bn.
Positivo Tecnologia SA engages in the manufacture and sale of computers. The company is headquartered in Curitiba, Parana. The company went IPO on 2006-12-11. The firm is mainly engaged in the industrialization, trading and development of projects in the Information Technology (IT) area; industrialization, sale and lease of software and hardware; as well as sale of IT equipment, such as all-in-one computers, notebooks, netbooks and tablets, educational software systems and a range of Internet Things (IoT) products. Positivo Tecnologia is also active in the mobile phone market, offering smartphones and feature phones. The firm operates through three main segments, Retail, Government and Corporate. Positivo Tecnologia SA has several subsidiaries, including Positivo Argentina SRL, Crounal SA and Positivo Distribuicao e Comercio Ltda.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Technology Hardware, Storage & Peripherals
- Listed since
- 11 Dec 2006
- Employees
- 4,000
- Website
- positivotecnologia.com.br ↗
Leadership
Pay as last reported
- Mr. Alexandre DiasNon-Executive Independent Chairman of the Board
- Mr. Helio RotenbergChief Executive Officer, Member of the Executive Board, Director
- Mr. Fabio FaigleVice President - Finance and Investor Relations
- Ms. Marielva DiasVice President - Business for Public Institutions, Member of the Executive Board, since 2024
- Mr. Leandro dos SantosVice President - Strategy and Innovation, Member of the Executive Board
- Mr. Norberto FilhoVice President - Consumer Goods and Mobility, Member of the Executive Board, since 2022
- Mr. Eduardo LizanaVice President - New Business and Strategy, Member of the Executive Board
- Mr. Martin OyangurenVice President - Educational Technology, Member of the Executive Board
- Mr. Rodrigo TeixeiraCorporate Vice President Director, Member of the Executive Board
- Mr. Rodrigo FormighieriDirector
- Mr. Giem GuimaraesDirector
- Mr. Samuel LakeDirector, since 2000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 50
- Environment
- 57
- Social
- 73
- Governance
- 21
- Direct emissions (scope 1)
- 137 t
- Energy emissions (scope 2)
- 460 t
- Women in the workforce
- 49.5%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Positivo Tecnologia SA has successfully established a strong presence in the technology market, particularly in Brazil. With a history spanning several years, the company has gained the trust of its customers and built a solid reputation.
- The company offers a diverse range of technology products, including computers, tablets, smartphones, and educational solutions. This product diversity allows Positivo to cater to a wide range of customer needs and preferences, maximizing its market reach.
- Positivo Tecnologia SA heavily relies on the domestic market in Brazil for its revenue generation. This dependence makes the company vulnerable to fluctuations in the Brazilian economy and can limit its growth potential on a global scale.
- Despite its strong market presence in Brazil, Positivo Tecnologia SA still lacks significant brand recognition on a global scale. This could potentially hinder its expansion efforts in international markets, as customers may prefer more globally recognized brands.
- Positivo Tecnologia SA has the opportunity to penetrate emerging markets with its affordable technology products. These markets offer untapped potential and can serve as a source of significant revenue growth for the company if properly targeted and approached.
- The rapid pace of technological advancements presents an opportunity for Positivo to develop innovative products to meet the evolving needs of customers. By investing in research and development, the company can stay ahead of the competition and capture market share.
- The technology industry is highly competitive, with numerous global and domestic players vying for market share. Positivo Tecnologia SA faces the threat of intense competition, which can impact its pricing power, market share, and profitability.
- Economic instability, particularly in the company's main market of Brazil, poses a significant threat to Positivo Tecnologia SA. Currency fluctuations, inflation, and changes in consumer spending patterns can adversely affect the company's financial performance and growth prospects.
Weaknesses
- Positivo Tecnologia SA heavily relies on the domestic market in Brazil for its revenue generation. This dependence makes the company vulnerable to fluctuations in the Brazilian economy and can limit its growth potential on a global scale.
- Despite its strong market presence in Brazil, Positivo Tecnologia SA still lacks significant brand recognition on a global scale. This could potentially hinder its expansion efforts in international markets, as customers may prefer more globally recognized brands.
- Positivo Tecnologia SA has the opportunity to penetrate emerging markets with its affordable technology products. These markets offer untapped potential and can serve as a source of significant revenue growth for the company if properly targeted and approached.
- The rapid pace of technological advancements presents an opportunity for Positivo to develop innovative products to meet the evolving needs of customers. By investing in research and development, the company can stay ahead of the competition and capture market share.
- The technology industry is highly competitive, with numerous global and domestic players vying for market share. Positivo Tecnologia SA faces the threat of intense competition, which can impact its pricing power, market share, and profitability.
- Economic instability, particularly in the company's main market of Brazil, poses a significant threat to Positivo Tecnologia SA. Currency fluctuations, inflation, and changes in consumer spending patterns can adversely affect the company's financial performance and growth prospects.
Opportunities
- Positivo Tecnologia SA has the opportunity to penetrate emerging markets with its affordable technology products. These markets offer untapped potential and can serve as a source of significant revenue growth for the company if properly targeted and approached.
- The rapid pace of technological advancements presents an opportunity for Positivo to develop innovative products to meet the evolving needs of customers. By investing in research and development, the company can stay ahead of the competition and capture market share.
- The technology industry is highly competitive, with numerous global and domestic players vying for market share. Positivo Tecnologia SA faces the threat of intense competition, which can impact its pricing power, market share, and profitability.
- Economic instability, particularly in the company's main market of Brazil, poses a significant threat to Positivo Tecnologia SA. Currency fluctuations, inflation, and changes in consumer spending patterns can adversely affect the company's financial performance and growth prospects.
Threats
- The technology industry is highly competitive, with numerous global and domestic players vying for market share. Positivo Tecnologia SA faces the threat of intense competition, which can impact its pricing power, market share, and profitability.
- Economic instability, particularly in the company's main market of Brazil, poses a significant threat to Positivo Tecnologia SA. Currency fluctuations, inflation, and changes in consumer spending patterns can adversely affect the company's financial performance and growth prospects.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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