2.59
+6.15%
Close of 9 Nov 2026, in USD
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About Playtika Holding
From its filings with the US Securities and Exchange Commission
Playtika Holding is based in Herzliya Pituarch, Israel. Its shares trade on Nasdaq under the ticker PLTK. The SEC classifies its business as computer processing & data preparation. In the fiscal year to 31 December 2025, it reported revenue of $2.76bn and a net loss of $206.4m. At that date it held total assets of $3.72bn and shareholders' equity of −$411.4m. By region, USA accounted for 63.2%, followed by EMEA at 23.5% and APAC at 7.4%.
We are one of the world’s leading operators of mobile games creating fun, innovative experiences that entertain and engage our users. We have built best-in-class live game operations services and a proprietary technology platform to support our portfolio of games which enable us to drive strong user engagement and monetization. Our games are free-to-play, and we are experts in providing novel, curated in-game content and offers to our users, at optimal points in their game journeys. Our players love our games because they are fun, creative, engaging, and kept fresh through a release of new features that are customized for different player segments. As a result, we have retained paying users over long periods of time.
We have primarily grown our game portfolio through acquisitions. In certain acquisitions, we seek to enhance the scale and profitability of those games by leveraging our live operations services. By leveraging these operations, our game studios can dedicate a greater portion of their time to creating innovative content, features, and experiences for players. In other acquisitions, studios operate largely independently of these centralized functions, at least initially.
Quoted from its 10-K, filed 26 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Entertainment
- Listed since
- 15 Jan 2021
- Employees
- 3,175
- Website
- playtika.com ↗
- Head office
- C/O PLAYTIKA LTD., HERZLIYA PITUARCH, L3, 4672408
- Classification
- Services-Computer Processing & Data Preparation
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Robert AntokolChairman of the Board, Chief Executive Officer, since 2019$84.1m
- Mr. Craig AbrahamsPresident, Chief Financial Officer$19.5m
- Mr. Ariel SandlerChief Operations Officer$9.1m
- Ms. Gili BrudnoChief Human Resources Officer
- Mr. Uri RubinChief Technology Officer
- Mr. Nir KorczakChief Marketing Officer, Executive General Manager$9.8m
- Mr. Michael CohenChief Legal Officer, Corporate Secretary$11.3m
- Mr. Bing YuanLead Independent Director$625,694
- Mr. Tian LinDirector, since 2016
- Mr. Marc BeilinsonIndependent Director$580,694
- Ms. Hong DuIndependent Director$530,694
- Ms. Dana GrossIndependent Director$305,694
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 37
- Environment
- 27
- Social
- 73
- Governance
- 10
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Established Presence: Playtika Holding Corp has a strong foothold in the gaming industry, with a presence in multiple markets and a diverse portfolio of successful mobile games.
- Strong Brand Recognition: The company's games are well-known and enjoyed by millions of players worldwide, contributing to the strong brand recognition and customer loyalty.
- Innovative Game Development: Playtika consistently delivers engaging and innovative game experiences, incorporating advanced technologies and appealing visuals to attract and retain players.
Weaknesses
- Dependence on Mobile Gaming: As a primarily mobile gaming company, Playtika may be vulnerable to fluctuations in the mobile gaming market, including changes in player preferences or emerging trends.
- Limited Portfolio Diversification: While the company has a diverse range of successful games, it still relies heavily on a few key titles for a significant portion of its revenue, which increases the risk associated with the performance of these specific games.
- Strong Competition: The gaming industry is highly competitive, with numerous established and emerging players. Playtika must constantly innovate and adapt to stay ahead of the competition.
Opportunities
- Growing Mobile Gaming Market: The increasing popularity of mobile gaming presents significant growth opportunities for Playtika, as more players are expected to join the market and spend on in-game purchases.
- Expansion into New Markets: Playtika can explore expanding its reach into untapped markets, particularly in emerging economies, to diversify its revenue streams and increase its global market share.
- Collaboration and Partnerships: Forming strategic partnerships and collaborations with other gaming companies, influencers, or brands can widen Playtika's audience reach and help expand its user base.
Threats
- Regulatory Challenges: The gaming industry is subjected to various regulations and changes in legislation, which could potentially restrict or impact Playtika's operations, advertising, or monetization practices.
- Technological Advancements: Rapid advancements in technology, such as virtual reality or augmented reality gaming, may disrupt or challenge the traditional mobile gaming market, requiring Playtika to adapt quickly to these changes.
- Economic Uncertainty: Economic downturns or fluctuations in consumer spending patterns can directly affect the willingness of players to make in-game purchases, potentially impacting Playtika's revenue and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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