37.36
+2.81%
Close of 9 Nov 2026, in USD
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About Douglas Dynamics
From its filings with the US Securities and Exchange Commission
Douglas Dynamics is based in Milwaukee, Wisconsin and is incorporated in Delaware. Its shares trade on NYSE under the ticker PLOW. The SEC classifies its business as construction machinery & equip. In the fiscal year to 31 December 2025, it reported revenue of $656.1m and net income of $46.9m. At that date it held total assets of $626.7m and shareholders' equity of $281.4m.
Home to the best-selling brands in the industry, Douglas Dynamics, Inc. (the “Company,” “we,” “us,” “our”) is North America's premier manufacturer and upfitter of commercial work truck attachments and equipment. For more than 75 years, the Company has been innovating products that enable end-users to perform their jobs more efficiently and effectively, providing opportunities for businesses to increase profitability. Our commitment to continuous improvement enables us to consistently produce high quality products and drive shareholder value. The Douglas Dynamics portfolio of products and services is separated into two segments: First, the Work Truck Attachments segment, which includes our operations that manufacture and sell snow and ice control attachments and other products sold under the FISHER®, SNOWEX® and WESTERN® brands, and truck-mounted service cranes and dump hoists under the VENCO® and VENTURO® brands. Second, the Work Truck Solutions segment, which includes manufactured municipal snow and ice control products under the HENDERSON® brand and the upfit of market leading attachments and storage solutions under the HENDERSON® brand, and the DEJANA® brand and its related sub-brands. For additional financial information regarding our reportable business segments, see Note 16 of the Notes to Consolidated Financial Statements of this report.
Quoted from its 10-K, filed 24 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Industrials
- Industry
- Machinery
- Listed since
- 5 May 2010
- Employees
- 1,764
- Website
- douglasdynamics.com ↗
- Head office
- 11270 W. PARK PLACE SUITE 300, MILWAUKEE, WI, 53224
- Incorporated in
- DE
- Classification
- Construction Machinery & Equip
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Donald SturdivantIndependent Chairman of the Board, since 2010$201,893
- Mr. Mark Van GenderenPresident, Chief Executive Officer, Director, since 2023$1.0m
- Ms. Sarah LauberChief Financial Officer, Executive Vice President, Company Secretary$2.5m
- Mr. Chris BernauerPresident - Work Truck Attachments
- Mr. James JanikDirector, since 2000$1.6m
- Mr. Joher AkolawalaIndependent Director$183,445
- Ms. Lisa BacusIndependent Director$189,393
- Ms. Margaret DanoIndependent Director$186,893
- Mr. Kenneth KruegerIndependent Director$185,341
- Mr. Nathan ElwellIR Contact Officer, since 2022
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 51
- Environment
- 55
- Social
- 60
- Governance
- 38
- Direct emissions (scope 1)
- 12,156 t
- Energy emissions (scope 2)
- 9,542 t
- Women in the workforce
- 13%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Douglas Dynamics Inc possesses several key strengths that contribute to its success:
- The company has established a dominant market position and is well-known for the quality and reliability of its products.
- Douglas Dynamics Inc serves a wide range of customers, including municipalities, contractors, and commercial entities, reducing dependence on any single segment.
- The company invests in ongoing research and development to introduce innovative products that meet the evolving needs of its customers.
Weaknesses
- Despite its strengths, Douglas Dynamics Inc also faces certain weaknesses:
- The company's sales are highly dependent on weather conditions, as most of its products are used for snow and ice control, leading to fluctuating revenues throughout the year.
- The industry is highly competitive, with numerous manufacturers vying for market share, potentially affecting pricing and profit margins.
Opportunities
- There are several opportunities that Douglas Dynamics Inc can leverage for future growth:
- As extreme weather events become more frequent, the demand for snow and ice control equipment is expected to rise, presenting a growth opportunity for the company.
- Douglas Dynamics Inc can explore untapped markets or expand its presence in regions where it currently has limited market penetration.
Threats
- Certain threats could potentially impact the future prospects of Douglas Dynamics Inc:
- During an economic downturn, municipalities and contractors may reduce spending, leading to a decline in demand for the company's products.
- The adoption of alternative solutions for snow and ice control, such as liquid de-icers or automated systems, could pose a threat to traditional equipment manufacturers like Douglas Dynamics Inc.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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