61.11
+1.33%
Close of 9 Nov 2026, in USD
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About Planet Fitness
From its filings with the US Securities and Exchange Commission
Planet Fitness is based in Hampton, New Hampshire and is incorporated in Delaware. Its shares trade on NYSE under the ticker PLNT. The SEC classifies its business as membership sports & recreation clubs. In the fiscal year to 31 December 2025, it reported revenue of $1.32bn and net income of $219.1m. At that date it held total assets of $3.10bn and shareholders' equity of −$482.8m. By business, Corporate-owned clubs brought in 41.2% of revenue, followed by Franchise at 28.8% and Equipment at 23.4%. By region, United States accounted for 97.0%, followed by Rest of world at 3.0%.
We are one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations, with a highly recognized national brand. Our mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone. Our bright, clean clubs are typically 20,000 square feet, with a large selection of high-quality Planet Fitness-branded cardio, circuit- and strength-training equipment and friendly staff trainers who offer unlimited free fitness instruction to all our members in small groups. We offer this differentiated fitness experience starting at only $15 per month to new members for our standard Classic Card membership. This attractive value proposition is designed to appeal to a broad population, inclusive of all fitness levels from beginners to athletes. We and our franchisees fiercely protect Planet Fitness’s community atmosphere—a place where you do not need to be fit before joining and where progress toward achieving your fitness goals (big or small) is supported and applauded by our staff and fellow members.
Quoted from its 10-K, filed 25 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 6 Aug 2015
- Employees
- 4,020
- Website
- planetfitness.com ↗
- Head office
- 4 LIBERTY LANE WEST, HAMPTON, NH, 03842
- Incorporated in
- DE
- Classification
- Services-Membership Sports & Recreation Clubs
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Dr. Stephen SpinelliIndependent Chairman of the Board$257,453
- Ms. Colleen KeatingChief Executive Officer, Director, since 2024$11.0m
- Mr. Jay StaszChief Financial Officer$585,243
- Mr. Bill BodeChief Operating Officer$1.4m
- Mr. Brian PovinelliChief Marketing Officer
- Mr. Chip OhlssonChief Development Officer
- Ms. Jennifer SimmonsChief Strategy Officer$1.4m
- Gov. Craig BensonDirector, since 2017$284,507
- Mr. Bernard AcocaIndependent Director$197,453
- Ms. Enshalla AndersonIndependent Director$204,953
- Ms. Cammie DunawayIndependent Director$209,953
- Ms. Frances RathkeIndependent Director$209,953
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 59
- Environment
- 93
- Social
- 55
- Governance
- 29
- Direct emissions (scope 1)
- 4,868 t
- Energy emissions (scope 2)
- 32,894 t
- Value chain emissions (scope 3)
- 470,366 t
- Women in the workforce
- 42.13%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Planet Fitness Inc has several strengths that contribute to its success in the fitness industry:
Weaknesses
- Despite its strengths, Planet Fitness Inc also faces some weaknesses that could hinder its growth and competitiveness:
Opportunities
- Planet Fitness Inc can explore the following opportunities to further expand its market presence:
Threats
- Planet Fitness Inc should be cautious about the following threats that could impact its growth prospects:
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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