67.14
+6.45%
Close of 9 Nov 2026, in USD
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About Polaris
From its filings with the US Securities and Exchange Commission
Polaris is based in Medina, Minnesota and is incorporated in Delaware. Its shares trade on NYSE under the ticker PII. The SEC classifies its business as miscellaneous transportation equipment. In the fiscal year to 31 December 2025, it reported revenue of $7.15bn and a net loss of $465.5m. At that date it held total assets of $4.89bn and shareholders' equity of $828.4m. By business, Wholegoods brought in 73.8% of revenue, followed by PG&A at 26.2%. By region, United States accounted for 79.2%, followed by EMEA at 11.0% and Canada at 5.9%.
We operate in three business segments; Off Road, On Road, and Marine. Our products are sold through a network of approximately 2,400 independent dealers in North America. Internationally, products are sold through 25 subsidiaries to over 1,500 independent international dealers and 70 independent distributors that serve over 90 countries outside of North America. A majority of our dealers and distributors are multi-line and also carry competitor products; however, some dealers carry our full line of products and, while relatively consistent, the actual number of dealers carrying our products can vary from time to time.
The Off Road segment primarily consists of ORVs and snowmobiles. ORVs are four-wheel vehicles designed for off-road use and traversing a wide variety of terrain, including dunes, trails, and mud. The vehicles can be multi-passenger or single passenger, are used for recreation in sports such as fishing and hunting and for trail and dune riding, and for utility purposes on farms, ranches, and construction sites. The ORV industry is comprised of ATVs and side-by-side vehicles. Internationally, ATVs and side-by-sides are sold primarily in Western Europe, Australia, and Mexico by similar manufacturers as in North America.
Quoted from its 10-K, filed 13 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 24 Feb 1995
- Employees
- 14,500
- Website
- polaris.com ↗
- Head office
- 2100 HIGHWAY 55, MEDINA, MN, 55340
- Incorporated in
- DE
- Classification
- Miscellaneous Transportation Equipment
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. John WiehoffIndependent Chairman of the Board$447,180
- Mr. Michael SpeetzenChief Executive Officer, Director, since 2015$9.0m
- Mr. Robert MackChief Financial Officer, Executive Vice President - Finance and Corporate Development$5.3m
- Mr. Michael DoughertyPresident - On Road and International$2.5m
- Mr. Benjamin DukePresident of Marine
- Mr. James WilliamsChief Human Resources Officer, Senior Vice President$2.2m
- Mr. Matthew WiningsSenior Vice President, General Counsel, Company Secretary
- Mr. George BilicicIndependent Director$293,960
- Mr. Kevin FarrIndependent Director$302,888
- Mr. Gary HendricksonIndependent Director$326,588
- Ms. Gwenne HenricksIndependent Director$279,684
- Mr. Darryl JacksonIndependent Director$283,646
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 72
- Environment
- 72
- Social
- 76
- Governance
- 68
- Direct emissions (scope 1)
- 53,742 t
- Energy emissions (scope 2)
- 83,730 t
- Women in the workforce
- 31%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Polaris Inc has a strong brand reputation in the powersports industry, known for their high-quality products and innovative technology.
- The company has a diverse product portfolio, offering a wide range of recreational vehicles, motorcycles, and utility vehicles, catering to various customer segments.
- Polaris Inc has an extensive distribution network, with a global presence, allowing them to reach a large customer base and expand their market share.
Weaknesses
- Polaris Inc is heavily dependent on the North American market, which poses a risk in terms of market saturation and economic fluctuations in that region.
- The company has faced product recalls and quality issues in the past, which could negatively impact customer trust and brand image.
- Polaris Inc's heavy reliance on external suppliers for key components could lead to supply chain disruptions and increased costs.
Opportunities
- The growing demand for outdoor recreational activities presents an opportunity for Polaris Inc to expand its customer base and introduce new products to meet evolving consumer needs.
- Expansion into emerging markets, such as Asia-Pacific and Latin America, could provide Polaris Inc with new growth opportunities and diversification.
- Technological advancements, such as electric vehicles and autonomous driving, offer opportunities for Polaris Inc to develop innovative products and gain a competitive edge.
Threats
- Intense competition from other major players in the powersports industry could impact Polaris Inc's market share and profitability.
- Fluctuations in raw material prices, particularly steel and aluminum, can affect the company's manufacturing costs and profitability.
- Changes in government regulations and emission standards could require Polaris Inc to make significant investments in research and development to comply with new requirements.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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