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Prime Financial Group PFG.AX · AUD

Financials · ASX · 🇦🇺 Australia

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Close of 9 Nov 2026, in AUD

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About Prime Financial Group

Its shares trade on ASX under the ticker PFG.AX. It has been listed since 7 December 2004. In the fiscal year to 30 June 2025, it reported revenue before interest expense of A$49.4m and net income of A$4.6m. At that date it held total assets of A$104.0m and shareholders' equity of A$58.4m.

Prime Financial Group Ltd. is a financial services and advisory company, which delivers wealth management services that includes financial & retirement planning, investment advice, life insurance, asset protection, advice incorporating legal services, superannuation and accounting services. The company is headquartered in Southbank, Victoria. The company went IPO on 2004-12-07. The firm is engaged in financial and retirement planning; investment advice; life insurance; asset protection advice incorporating legal services; superannuation, including superannuation; lending and finance, and accounting firm investments. The firm operates through the segment of investment in and providing wealth management services solely in Australia. The firm's services include self-directed, full advisory and collaborative. The firm's service incorporates both an active management portfolio alternative and a client instructed solution. These services are designed to assist with reviewing, developing and managing portfolio. The firm's life insurance service includes income protection, life, total, and permanent disability insurance, trauma (crisis illness), insurance, and buy/sell and partner insurance.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Financials
Industry
Capital Markets
Listed since
7 Dec 2004
Employees
200

Leadership

Pay as last reported

  • Mr. Simon MadderExecutive Chairman of the Board, Chief Executive Officer, Managing Director, since 2007A$1.0m
  • Mrs. Alicia SandersGroup General Counsel, Joint Company Secretary
  • Mr. Tim BennettManaging Director - Capital and Corporate Advisory, Executive Director, since 2020A$591,247
  • Mr. Matt MurphyManaging Director - Accounting and Business Advisory, Executive DirectorA$506,824
  • Mr. Rory McLaughlinGroup Financial Controller
  • Mr. Mark JohnsonPartner - Wealth, since 2022A$217,000
  • Mr. James LakeChief Growth Officer
  • Mr. Ben PriestleyHead of Finance
  • Ms. Priyamvada RasalJoint Company Secretary
  • Ms. Andrea SlingsbyNon-Executive Independent Director

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Prime Financial Group Ltd possesses several strengths that contribute to their competitive advantage in the market. These strengths include:

Weaknesses

  • Despite their strengths, Prime Financial Group Ltd also faces certain weaknesses that can hinder their performance and growth. These weaknesses include:

Opportunities

  • Prime Financial Group Ltd can capitalize on various opportunities to further enhance their business and market position. These opportunities include:

Threats

  • Prime Financial Group Ltd must also address potential threats that could impact their business and financial performance negatively. These threats include:

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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