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Online Brands Nordic OBAB.ST · SEK

Consumer Discretionary · Nasdaq Stockholm · 🇸🇪 Sweden

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19.20

+3.50%

Close of 9 Nov 2026, in SEK

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About Online Brands Nordic

Its shares trade on Nasdaq Stockholm under the ticker OBAB.ST. It has been listed since 16 April 2007. In the fiscal year to 31 December 2025, it reported revenue of SEK 469.9m and a net loss of SEK 14.8m. At that date it held total assets of SEK 330.3m and shareholders' equity of SEK 196.9m.

Online Brands Nordic AB engages in the provision of online retail. The company is headquartered in Hisings Backa, Vastra Gotalands. The company went IPO on 2007-04-16. The firm operates online shops with jewelry made primarily of gold and silver, namely hedbergsguld.se and jewel.se, as well as operates a shop in Dalsjofors, Sweden. The firm operates such subsidiaries as Hedbergs Guld & Silver AB, Juvelerare Eric G Andersson AB, Juvelerare John Victorin i Varberg AB and Ideguld AB.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Broadline Retail
Listed since
16 Apr 2007

Leadership

Pay as last reported

  • Mr. David RonnbergChairman of the Board, since 2021
  • Mr. Magnus SkoglundChief Executive Officer
  • Mr. Henrik LernfeltChief Financial Officer
  • Mr. Carl RydinDirector
  • Mr. Henrik BungeIndependent Director
  • Mr. Mathias HedstromIndependent Director

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Online Brands Nordic AB operates jewelry shops hedbergsguld.se and jewel.se with gold and silver products.
  • The company has physical stores in Dalsjofors, Sweden, complementing online retail operations.
  • Subsidiaries like Hedbergs Guld & Silver AB enhance product diversity and market reach.

Weaknesses

  • The company's online retail focus limits physical presence to Dalsjofors, Sweden.
  • Reliance on gold and silver jewelry may restrict market adaptability to trends.
  • Limited geographic expansion beyond Sweden and Hisings Backa city.

Opportunities

  • Expanding online presence to new markets in Europe could increase sales.
  • Introducing new product lines beyond gold and silver jewelry may attract more customers.
  • Collaborating with international brands could enhance brand visibility.

Threats

  • Economic downturns may reduce consumer spending on luxury jewelry.
  • Competition from global online retailers could impact market share.
  • Fluctuations in gold and silver prices may affect profit margins.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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