5.89
+7.68%
Close of 9 Nov 2026, in USD
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About Newell Brands
From its filings with the US Securities and Exchange Commission
Newell Brands is based in Atlanta, Georgia and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker NWL. The SEC classifies its business as plastics products, nec. In the fiscal year to 31 December 2025, it reported revenue of $7.20bn and a net loss of $285.0m. At that date it held total assets of $10.71bn and shareholders' equity of $2.39bn.
Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments. The Company sells its products in over 150 countries around the world and has operations on the ground in more than 45 of these countries, excluding third-party distributors.
The Company is actively advancing the strategic priorities identified through its comprehensive capability assessment completed in 2023. These priorities are based on a clear set of “where to play” and “how to win” strategic choices with the goal of improving the Company’s top line, expanding margins and improving cash flows with a new operating model, critical talent upgrades and a culture redesign.
In 2025, the Company continued to strengthen the foundational capabilities needed to compete effectively, and began to see progress across innovation, brand building, productivity and commercial execution. While meaningful progress has been made, the Company remains in the execution phase of its multi-year transformation and expects the benefits of these capability improvements to continue to phase in over time.
Quoted from its 10-K, filed 13 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 28 Jun 1979
- Employees
- 21,900
- Website
- newellbrands.com ↗
- Head office
- 5 CONCOURSE PARKWAY NE, ATLANTA, GA
- Incorporated in
- DE
- Classification
- Plastics Products, NEC
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Ms. Bridget Ryan BermanIndependent Non-Executive Chairman of the Board$413,461
- Mr. Christopher PetersonPresident, Chief Executive Officer, Director, since 2018$12.4m
- Mr. Mark ErcegChief Financial Officer$6.2m
- Mr. Nicolas DuranSegment Chief Executive Officer - Outdoor & Recreation
- Ms. Kristine MalkoskiSegment Chief Executive Officer - Learning and Development$3.2m
- Mr. Michael McDermottSegment Chief Executive Officer - Home and Commercial Solutions$5.2m
- Ms. Tracy PlattChief Human Resources Officer$3.6m
- Mr. Bradford TurnerChief Legal and Administrative Officer, Corporate Secretary$3.9m
- Mr. Gary PilnickDirector
- Mr. Patrick CampbellIndependent Director$299,999
- Mr. James KeaneIndependent Director$316,581
- Mr. Gerardo LopezIndependent Director$274,999
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 67
- Environment
- 50
- Social
- 71
- Governance
- 81
- Direct emissions (scope 1)
- 212,438 t
- Energy emissions (scope 2)
- 169,614 t
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Diversified Product Portfolio: Newell Brands Inc has a wide range of consumer products, including well-known brands like Rubbermaid, Sharpie, and Paper Mate. This diversification allows the company to target various customer segments and minimize risk.
- Strong Brand Recognition: The company's brands enjoy high levels of brand recognition and consumer loyalty, providing a competitive advantage in the market.
- Global Presence: Newell Brands Inc operates in multiple countries worldwide, providing it with opportunities for growth and access to different markets.
Weaknesses
- Dependence on Retailers: Newell Brands Inc heavily relies on key retailers for distribution. Any disruption in relationships with these retailers could negatively impact the company's sales and profitability.
- Declining Performance: The company has been experiencing declining sales and profitability in recent years, primarily due to changing consumer preferences and increased competition.
- Integration Challenges: Newell Brands Inc has faced difficulties in integrating acquisitions, which has hindered its ability to fully leverage synergies and achieve anticipated cost savings.
Opportunities
- Emerging Markets: Expanding into emerging markets offers significant growth potential for Newell Brands Inc. These markets have a growing middle-class population and increasing consumer spending power.
- E-commerce Growth: The rapid growth of e-commerce provides opportunities for the company to enhance its online presence and reach a broader customer base.
- Innovation and Product Development: Investing in innovation and new product development can help Newell Brands Inc stay ahead of changing consumer trends and preferences, driving future growth.
Threats
- Intense Competition: Newell Brands Inc operates in highly competitive consumer goods markets, facing competition from both established players and emerging brands.
- Economic Uncertainty: Economic downturns and fluctuations in consumer spending can negatively impact the company's sales and financial performance.
- Regulatory Environment: Changes in regulations related to product safety, labeling, and environmental concerns can pose challenges and increase compliance costs for Newell Brands Inc.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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