N 
4.28
+4.39%
Close of 9 Nov 2026, in USD
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About NU Skin Enterprises
From its filings with the US Securities and Exchange Commission
NU Skin Enterprises is based in Provo, Utah and is incorporated in Delaware. Its shares trade on NYSE under the ticker NUS. The SEC classifies its business as wholesale-drugs, proprietaries & druggists' sundries. In the fiscal year to 31 December 2025, it reported revenue of $1.49bn and net income of $160.2m. At that date it held total assets of $1.41bn and shareholders' equity of $805.2m. By business, Wellness products developed and distributed under the Pharmanex brand. brought in 46.4% of revenue, followed by Beauty products developed and distributed under the Nu Skin brand. at 38.3% and Other products and services, including household products and technology services. at 15.4%.
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 22 Nov 1996
- Employees
- 2,800
- Website
- nuskin.com ↗
- Head office
- 75 WEST CENTER ST, PROVO, UT, 84601
- Incorporated in
- DE
- Classification
- Wholesale-Drugs, Proprietaries & Druggists' Sundries
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Steven LundExecutive Chairman of the Board, since 1996$725,749
- Mr. Ryan NapierskiPresident, Chief Executive Officer, Director, since 2015$6.0m
- Mr. James ThomasChief Financial Officer, Executive Vice President$2.5m
- Mr. Chayce ClarkExecutive Vice President, General Counsel$3.5m
- Mr. Steven HatchettExecutive Vice President, Chief Product Officer$1.6m
- Mr. Justin KeiselExecutive Vice President and President of Global Sales$973,618
- Mr. Daniel CampbellLead Independent Director$280,185
- Mr. James WinettDirector
- Ms. Emma BattleIndependent Director$268,903
- Ms. Laura NathansonIndependent Director$268,903
- Mr. Thomas PisanoIndependent Director$253,903
- Ms. Edwina WoodburyIndependent Director$236,133
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 47
- Environment
- 36
- Social
- 62
- Governance
- 43
- Women in the workforce
- 59.1%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- NU Skin Enterprises Inc has a strong global presence, allowing it to target a diverse customer base in various countries. Its extensive product portfolio, which includes skincare, personal care, and nutritional supplements, offers a competitive advantage in the beauty and wellness industry. The company's focus on innovative research and development also enables it to introduce new products and stay ahead of competitors.
- NU Skin Enterprises Inc has a robust direct selling model, which provides opportunities for individuals to become independent distributors and generate income. This business model facilitates a strong network of sales representatives, enhancing the company's market reach and brand recognition.
- NU Skin Enterprises Inc heavily relies on its direct selling strategy, which could be a potential weakness as changing market dynamics and consumer preferences may impact its sales model. Moreover, the intense competition in the beauty and wellness industry poses a challenge to maintain market share.
- The company's dependency on the Asia-Pacific region for a significant portion of its revenue makes it vulnerable to economic and political challenges specific to that area, which may impact its overall financial performance.
- With the growing consumer interest in health and wellness, NU Skin Enterprises Inc can capitalize on the increasing demand for natural and organic products. Expanding into untapped markets and diversifying its product offerings to align with emerging trends can provide new revenue streams.
- The expansion of e-commerce and online sales channels presents an opportunity for NU Skin Enterprises Inc to reach a wider customer base and improve its accessibility. Utilizing social media platforms and digital marketing strategies can further enhance brand visibility and engagement with potential customers.
- NU Skin Enterprises Inc faces the threat of stricter regulations and compliance requirements in the direct selling industry. Changes in government policies and legal frameworks may disrupt the operations and impact the company's profitability.
- Negative publicity or controversies related to product quality or business practices can significantly damage NU Skin Enterprises Inc's reputation and consumer trust. The company should proactively manage and address any potential risks in order to maintain its brand image.
Weaknesses
- NU Skin Enterprises Inc heavily relies on its direct selling strategy, which could be a potential weakness as changing market dynamics and consumer preferences may impact its sales model. Moreover, the intense competition in the beauty and wellness industry poses a challenge to maintain market share.
- The company's dependency on the Asia-Pacific region for a significant portion of its revenue makes it vulnerable to economic and political challenges specific to that area, which may impact its overall financial performance.
- With the growing consumer interest in health and wellness, NU Skin Enterprises Inc can capitalize on the increasing demand for natural and organic products. Expanding into untapped markets and diversifying its product offerings to align with emerging trends can provide new revenue streams.
- The expansion of e-commerce and online sales channels presents an opportunity for NU Skin Enterprises Inc to reach a wider customer base and improve its accessibility. Utilizing social media platforms and digital marketing strategies can further enhance brand visibility and engagement with potential customers.
- NU Skin Enterprises Inc faces the threat of stricter regulations and compliance requirements in the direct selling industry. Changes in government policies and legal frameworks may disrupt the operations and impact the company's profitability.
- Negative publicity or controversies related to product quality or business practices can significantly damage NU Skin Enterprises Inc's reputation and consumer trust. The company should proactively manage and address any potential risks in order to maintain its brand image.
Opportunities
- With the growing consumer interest in health and wellness, NU Skin Enterprises Inc can capitalize on the increasing demand for natural and organic products. Expanding into untapped markets and diversifying its product offerings to align with emerging trends can provide new revenue streams.
- The expansion of e-commerce and online sales channels presents an opportunity for NU Skin Enterprises Inc to reach a wider customer base and improve its accessibility. Utilizing social media platforms and digital marketing strategies can further enhance brand visibility and engagement with potential customers.
- NU Skin Enterprises Inc faces the threat of stricter regulations and compliance requirements in the direct selling industry. Changes in government policies and legal frameworks may disrupt the operations and impact the company's profitability.
- Negative publicity or controversies related to product quality or business practices can significantly damage NU Skin Enterprises Inc's reputation and consumer trust. The company should proactively manage and address any potential risks in order to maintain its brand image.
Threats
- NU Skin Enterprises Inc faces the threat of stricter regulations and compliance requirements in the direct selling industry. Changes in government policies and legal frameworks may disrupt the operations and impact the company's profitability.
- Negative publicity or controversies related to product quality or business practices can significantly damage NU Skin Enterprises Inc's reputation and consumer trust. The company should proactively manage and address any potential risks in order to maintain its brand image.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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