ServiceNow NOW · USD
Information Technology · Software · US listing · 🇺🇸 United States
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Close of 9 Nov 2026, in USD
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About ServiceNow
From its filings with the US Securities and Exchange Commission
ServiceNow is based in Santa Clara, California and is incorporated in Delaware. Its shares trade on NYSE under the ticker NOW. It is a member of the S&P 500. The SEC classifies its business as prepackaged software. In the fiscal year to 31 December 2025, it reported revenue of $13.28bn and net income of $1.75bn. At that date it held total assets of $26.04bn and shareholders' equity of $12.96bn. By business, Subscription brought in 97.0% of revenue, followed by Professional services and other at 3.0%. By region, North America accounted for 62.9%, followed by EMEA at 25.6% and Asia Pacific and other at 11.5%.
ServiceNow delivers solutions that help public and private organizations govern, secure and manage artificial intelligence and digitalize and streamline workflows to drive collaboration, productivity and better experiences across the enterprise. We offer an innovative suite of products, including AI-powered applications, and services designed to automate workflows, integrate systems and empower employees, regardless of existing systems, cloud environments or collaboration tools. At the core of these solutions is the ServiceNow AI Platform, a robust, cloud-based platform that facilitates comprehensive delivery of seamless workflows and drives digital transformation across all departments and personas within an organization.
With the emergence of artificial intelligence, organizations are under pressure from their stakeholders to accelerate growth and achieve unprecedented productivity improvements. To meet these demands, they are prioritizing the digitalization and modernization of their workflows through AI-powered automation. At the same time, they are seeking secure and reliable tools to manage the heightened risks associated with AI innovation and ensure measurable returns on investment. ServiceNow addresses these evolving organizational needs by providing solutions that help organizations govern, secure, and manage artificial intelligence, while optimizing their workflows.
Quoted from its 10-K, filed 29 Jan 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 29 Jun 2012
- Employees
- 29,187
- Website
- servicenow.com ↗
- Head office
- 2225 LAWSON LANE, SANTA CLARA, CA, 95054
- Incorporated in
- DE
- Classification
- Services-Prepackaged Software
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. William McdermottChairman of the Board, Chief Executive Officer, since 2019$37.6m
- Ms. Gina MastantuonoCo-President, Chief Financial Officer$16.2m
- Mr. Amit ZaveryCo-President, Chief Operating Officer, Chief Product Officer$32.3m
- Mr. Nicholas TzitzonVice Chairman
- Mr. Paul FippsPresident - Global Customer Operations
- Ms. Jacqueline CanneyChief People and AI Enablement Officer$10.9m
- Mr. Russell ElmerGeneral Counsel, Secretary$13.5m
- Ms. Susan BostromLead Independent Director$439,708
- Mr. Frederic LuddyDirector, since 2004$364,488
- Ms. Teresa BriggsIndependent Director$429,488
- Mr. Jonathan ChadwickIndependent Director$399,488
- Mr. Paul ChamberlainIndependent Director$394,488
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 87
- Environment
- 99
- Social
- 99
- Governance
- 64
- Direct emissions (scope 1)
- 2,430 t
- Energy emissions (scope 2)
- 54,979 t
- Value chain emissions (scope 3)
- 284,828 t
- Women in the workforce
- 33.3%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- ServiceNow Inc has several strengths that contribute to its success in the market. Firstly, the company offers a comprehensive and highly customizable cloud-based platform for enterprise service management. This platform allows organizations to streamline their IT operations, automate workflows, and improve service delivery.
- Secondly, ServiceNow Inc has a strong reputation for its focus on customer satisfaction. The company consistently receives positive feedback from its clients, highlighting its commitment to delivering high-quality solutions and superior support services. This customer-centric approach has helped ServiceNow Inc establish long-term relationships with a large base of loyal customers.
- Additionally, ServiceNow Inc benefits from its extensive network of partners and integrations with other popular software systems. This allows the company to offer seamless integrations and enhance its platform's capabilities, providing users with a comprehensive solution that meets their specific business requirements.
Weaknesses
- Despite its strengths, ServiceNow Inc faces certain weaknesses that could impact its performance in the market. One weakness is the relatively high cost associated with implementing and maintaining the platform. This may deter small and medium-sized businesses with limited budgets from adopting ServiceNow's solutions.
- Another weakness is ServiceNow Inc's dependency on cloud infrastructure providers. Any disruptions or breaches in these providers' services can potentially impact the availability and security of ServiceNow's platform. This reliance on external infrastructure introduces a level of vulnerability that the company needs to address effectively.
Opportunities
- ServiceNow Inc operates in a market with significant growth potential. The increasing demand for digital transformation and intelligent automation presents opportunities for the company to expand its customer base. By continuously innovating and enhancing its platform's capabilities, ServiceNow Inc can capitalize on these market trends and drive further growth.
- Additionally, ServiceNow Inc can explore opportunities in untapped markets and industries. By targeting specific sectors that have yet to fully leverage service management platforms, the company can establish itself as a leader in these areas and gain a competitive advantage.
Threats
- ServiceNow Inc faces certain threats that could hinder its growth and market position. One significant threat is increasing competition from established and emerging players in the enterprise service management market. The presence of well-established competitors with robust offerings and brand recognition requires ServiceNow Inc to differentiate itself and constantly innovate to stay ahead.
- Additionally, the evolving regulatory landscape and data privacy requirements pose a threat to ServiceNow Inc's operations. Compliance with evolving regulations and the protection of sensitive customer data require ongoing investments and efforts, which may impact the company's profitability and market standing if not effectively managed.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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