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-3.85%
Close of 9 Nov 2026, in USD
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About Natural Health Trends
From its filings with the US Securities and Exchange Commission
Natural Health Trends is based in Rolling Hills Estates, California and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker NHTC. The SEC classifies its business as wholesale-miscellaneous nondurable goods. In the fiscal year to 31 December 2025, it reported revenue of $39.8m and a net loss of $882,000. At that date it held total assets of $38.4m and shareholders' equity of $23.4m. By business, Product [Member] brought in 98.1% of revenue, followed by Administrative Fees, Freight and Other [Member] at 2.7%. By region, HONG KONG accounted for 82.1%, followed by TAIWAN at 3.9% and Peru and Colombia [Member] at 3.0%.
Natural Health Trends Corp. is an international direct-selling and e-commerce company. Through our subsidiaries, we sell personal care, wellness, and “quality of life” products under the “NHT Global” brand. Our wholly-owned subsidiaries have an active physical presence in the following markets: the Americas, which consists of the United States, Canada, Cayman Islands, Mexico, Peru and Colombia; Greater China, which consists of Hong Kong, Taiwan and China; Southeast Asia, which consists of Malaysia and Singapore; South Korea; Japan; India; and Europe. We also operate in Russia and Kazakhstan through our engagement with a local service provider.
Most of our order volume, particularly in our Hong Kong subsidiary, is for personal consumption through existing members’ referrals. Our objectives are to enrich the lives of our customers and enable our members to benefit financially from the sale of our products.
In February 2025, we relocated our corporate headquarters from Hong Kong to Rolling Hills Estates, California.
We offer a line of “NHT Global” branded products in the following distinct categories: wellness, herbal, beauty, lifestyle and at home tests. These product categories, along with the business opportunity we offer in most of our markets, provide our members a platform to further their goal of achieving and maintaining healthy, quality lifestyles complete with product supplementation and the opportunity for financial rewards.
Quoted from its 10-K, filed 20 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 22 Jun 1995
- Employees
- 152
- Website
- naturalhealthtrendscorp.com ↗
- Head office
- 609 DEEP VALLEY DRIVE, SUITE 395, ROLLING HILLS ESTATES, CA, 90274
- Incorporated in
- DE
- Classification
- Wholesale-Miscellaneous Nondurable Goods
- Filer status
- Non-accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Randall MasonIndependent Chairman of the Board$177,442
- Mr. Christopher SharngPresident, Director, since 2004$1.3m
- Mr. Timothy DavidsonChief Financial Officer, Senior Vice President, Corporate Secretary$519,803
- Ms. Lucy NduatiDirector$41,667
- Mr. Yiu Tung ChanIndependent Director$122,910
- Dr. Ching WongIndependent Director$122,910
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 33
- Environment
- 34
- Social
- 48
- Governance
- 17
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Natural Health Trends Corp has a strong global presence, with a wide network of distributors in multiple countries.
- The company has a diversified product portfolio, offering natural health and wellness products to meet various consumer needs.
- Natural Health Trends Corp has a solid reputation in the industry, backed by years of experience and a track record of delivering quality products.
Weaknesses
- The company heavily relies on its distributor network for sales, which could pose challenges in maintaining consistent performance across different markets.
- Natural Health Trends Corp's revenue growth has been inconsistent in recent years, indicating potential difficulties in adapting to changing market dynamics.
- The company may face legal and regulatory challenges, particularly in countries with strict regulations on health and wellness products.
Opportunities
- The increasing global focus on natural and organic products presents opportunities for Natural Health Trends Corp to expand its market share.
- Growing consumer awareness and demand for health and wellness products provide opportunities for the company to introduce innovative offerings.
- Expansion into emerging markets, where the demand for health and wellness products is on the rise, can fuel growth for Natural Health Trends Corp.
Threats
- Intense competition in the health and wellness industry could pose a threat to Natural Health Trends Corp's market position and profitability.
- Negative consumer perceptions or controversies surrounding health and wellness products could impact the company's reputation and sales.
- Changes in government regulations or import/export policies can pose risks to Natural Health Trends Corp's international operations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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