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NeoMedia Technologies NEOM · USD

Information Technology · US listing · 🇺🇸 United States

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Close of 5 Nov 2026, in USD

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About NeoMedia Technologies

Its shares trade under the ticker NEOM. It has been listed since 25 November 1996. In the fiscal year to 31 December 2014, it reported revenue of $3.5m and a net loss of $2.5m. At that date it held total assets of $1.3m and shareholders' equity of −$42.9m.

NeoMedia Technologies, Inc. engages in the provision of mobile barcode technology and services solutions that enable the mobile barcode ecosystem world-wide. The company is headquartered in Boulder, Colorado. With the Company's technology, mobile devices with cameras become barcode scanners, enabling a range of practical applications, including mobile marketing and mobile commerce. The firm also offers licensing of its property portfolio. The company provides a suite of mobile barcode solutions to customers around the globe. The firm's 2D core products include NeoReader, a barcode scanning application, which is installed on mobile devices; NeoSphere, an enterprise grade barcode services solution, and QodeScan, a self-service barcode services solution for small and medium businesses. NeoMedia offers these services directly to clients, as well as offer application programmer's interface (API) and software development kit (SDK) versions of these solutions for inclusion in enterprise solutions.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Information Technology
Industry
Software
Listed since
25 Nov 1996
Employees
27
Website
neom.com ↗

Leadership

Pay as last reported

  • Laura MarriottChairperson of the Board and Chief Executive Officer, since 2009$415,000
  • Col. (Ret.) Barry BaerChief Financial Officer, Treasurer, Corporate Secretary$24,000
  • Ms. Sarah FayNon-Executive Independent Director
  • Peter MannettiNon-Executive Independent Director

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • NeoMedia Technologies Inc possesses several strengths that contribute to its competitive advantage in the market. Firstly, the company has a robust portfolio of patented technologies, ensuring its position as an innovator in the industry. These patents provide NeoMedia Technologies Inc with legal protection and the potential to generate revenue through licensing agreements.
  • Secondly, the company has a strong and experienced management team with deep knowledge and expertise in the industry. This enables NeoMedia Technologies Inc to make strategic decisions and navigate market challenges effectively.
  • Additionally, NeoMedia Technologies Inc has established partnerships and collaborations with key players in the market, enhancing its access to resources, distribution channels, and potential customer base. These partnerships further strengthen the company's market presence and competitive position.

Weaknesses

  • Despite its strengths, NeoMedia Technologies Inc also faces some weaknesses that could hinder its growth and performance. One weakness is the company's dependency on a limited number of revenue streams. This makes NeoMedia Technologies Inc vulnerable to economic fluctuations or changes in customer preferences.
  • Another weakness is the company's relatively small market share compared to some of its competitors. This may limit its ability to negotiate favorable terms in partnerships or secure larger customer contracts. NeoMedia Technologies Inc needs to address this weakness to increase its market presence and enhance its competitive position.
  • Furthermore, the company has experienced challenges in effectively monetizing its technology assets, which have potential revenue-generating opportunities. NeoMedia Technologies Inc must focus on maximizing the utilization of its patents and exploring diverse revenue streams to overcome this weakness.

Opportunities

  • NeoMedia Technologies Inc operates in a market filled with opportunities for growth and expansion. Firstly, the increasing adoption of mobile technologies and the growing digitization of various industries provide a favorable environment for the company's solutions.
  • Moreover, the rising global focus on data security and privacy creates an opportunity for NeoMedia Technologies Inc to capitalize on its expertise in providing secure solutions and enhancing consumer trust.
  • Additionally, the company can explore expansion into new geographic markets where its solutions are currently underrepresented. By diversifying its presence, NeoMedia Technologies Inc can tap into new customer bases and increase revenue.

Threats

  • NeoMedia Technologies Inc must also be aware of potential threats that could impact its business operations. One major threat is the intense competition in the industry from both established players and emerging startups. This competition may result in price wars, loss of market share, or reduced profitability.
  • Another threat is the rapid pace of technological advancements. NeoMedia Technologies Inc needs to continuously invest in research and development to stay ahead of these advancements and maintain its competitive edge.
  • Furthermore, changes in regulatory policies and legal frameworks can pose a threat to NeoMedia Technologies Inc if they restrict the company's ability to operate or if compliance becomes burdensome.

Sources and methodology

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