11.02
+1.38%
Close of 9 Nov 2026, in USD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Nature's Sunshine Products
From its filings with the US Securities and Exchange Commission
Nature's Sunshine Products is based in Lehi, Utah and is incorporated in Utah. Its shares trade on Nasdaq under the ticker NATR. The SEC classifies its business as pharmaceutical preparations. In the fiscal year to 31 December 2025, it reported revenue of $480.1m and net income of $19.5m. At that date it held total assets of $261.1m and shareholders' equity of $161.6m.
We are a natural health and wellness company primarily engaged in the manufacturing and direct selling of nutritional and personal care products. We are a Utah corporation formed in 1976 with our principal place of business in Lehi, Utah. We sell our products to a sales force of independent consultants who use the products themselves or resell them to consumers.
We have four business segments (Asia, Europe, North America and Latin America and Other) based primarily upon the geographic region where each segment operates, as well as the internal organization of our officers and their responsibilities. The geographic segments operate under the Nature’s Sunshine Products and Synergy WorldWide® brands. The Latin America and Other segment includes our wholesale business in which we sell products to various locally-managed entities, independent of the Company, that we have granted distribution rights for the relevant market.
Our line of over 800 products includes several different product classifications, such as immune, cardiovascular, digestive, personal care, weight management and other general health products. We purchase herbs and other raw materials in bulk, and after quality control testing, we formulate, encapsulate, tablet or concentrate them, label and package them for shipment. Most of our products are manufactured at our facility in Spanish Fork, Utah. Contract manufacturers produce some of our products in accordance with our specifications and standards.
Quoted from its 10-K, filed 10 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 25 Jun 2009
- Employees
- 806
- Website
- naturessunshine.com/us ↗
- Head office
- 2901 WEST BLUEGRASS BLVD., LEHI, UT, 84048
- Incorporated in
- UT
- Classification
- Pharmaceutical Preparations
- Filer status
- Accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Ms. Heidi WissmillerIndependent Chairman of the Board, since 2020$178,332
- Mr. Terrence MooreheadPresident, Chief Executive Officer, Director, since 2018$2.9m
- Mr. L. JonesExecutive Vice President, Chief Financial Officer$1.2m
- Mr. Nathan BrowerExecutive Vice President, General Counsel, Secretary
- Mr. Martin GonzalezExecutive Vice President, Global Supply Chain$1.1m
- Mr. Kevin HerbertExecutive Vice President and President, North America
- Mr. Daniel NormanExecutive Vice President and President of Asia$1.1m
- Mr. Bryant YatesExecutive Vice President and President of Europe, since 2019$775,433
- Mr. Jonathan LanoySenior Vice President, Chief Accounting Officer
- Ms. Tracee ComstockSenior Vice President - Global Human Resources
- Mr. Kevin FullerGlobal Chief Marketing Officer
- Mr. Steven FaschingIndependent Director$62,604
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 47
- Environment
- 51
- Social
- 64
- Governance
- 25
- Direct emissions (scope 1)
- 1,071.9 t
- Energy emissions (scope 2)
- 936.3 t
- Value chain emissions (scope 3)
- 52,681 t
- Women in the workforce
- 55.6%
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Natures Sunshine Products Inc benefits from a strong brand reputation in the health and wellness industry. The company has been operating for several years and has built a loyal customer base through its high-quality products and commitment to customer satisfaction.
- Natures Sunshine Products Inc offers a diverse range of health and wellness products, catering to various customer needs. The wide product portfolio includes nutritional supplements, herbal remedies, personal care items, and more, enabling the company to target different market segments effectively.
- The company possesses a well-established distribution network, ensuring efficient supply chain management and widespread availability of its products. This enables Natures Sunshine Products Inc to reach a larger customer base and maintain a competitive edge in the market.
- Natures Sunshine Products Inc invests in research and development activities to continuously improve and innovate its product offerings. This commitment to R&D allows the company to stay ahead of industry trends and provide customers with cutting-edge, high-quality products.
Weaknesses
- Natures Sunshine Products Inc heavily relies on its network of distributors to promote and sell its products. While this allows for widespread market reach, it also poses a risk as the company's success is linked to the performance and commitment of its distributors.
- Despite having a global reach, Natures Sunshine Products Inc's market presence is concentrated in certain regions. This limited geographic presence may hinder the company's growth potential, especially in untapped markets where competition is less intense.
- As a manufacturer of health and wellness products, Natures Sunshine Products Inc faces the challenge of ensuring product safety and regulatory compliance. Any product recalls or safety issues can damage the company's reputation and result in financial losses.
Opportunities
- The increasing consumer preference for natural and organic products presents an opportunity for Natures Sunshine Products Inc to capitalize on the growing market demand. The company's focus on providing natural, plant-based remedies and supplements aligns well with this trend.
- Natures Sunshine Products Inc can explore opportunities to expand its presence in emerging markets where health and wellness awareness is on the rise. By adapting its products and marketing strategies to suit local preferences, the company can tap into new customer segments and drive revenue growth.
- The increasing popularity of e-commerce provides Natures Sunshine Products Inc with the chance to strengthen its online sales channels. By enhancing its digital presence and offering a seamless online shopping experience, the company can attract more customers and boost overall sales.
Threats
- The health and wellness industry is highly competitive, with numerous companies vying for market share. Natures Sunshine Products Inc faces the risk of losing customers to competitors who offer similar products or have more aggressive marketing strategies.
- Government regulations around health and wellness products can change, posing a threat to Natures Sunshine Products Inc's operations. Compliance with evolving regulations and increased scrutiny from regulatory bodies requires the company to stay vigilant and adapt its practices accordingly.
- Economic fluctuations and recessions can impact consumer spending on non-essential products, including health and wellness items. Natures Sunshine Products Inc may face reduced demand during periods of economic uncertainty, affecting its sales and overall profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.