0.20p
-18.03%
Close of 9 Nov 2026, in pence
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About Mothercare
Its shares trade on LSE under the ticker MTC.L. It has been listed since 8 January 1986. In the fiscal year to 31 March 2026, it reported revenue of £22.4m and a net loss of £5.0m. At that date it held total assets of £25.1m and shareholders' equity of −£10.9m.
Mothercare Plc engages in retailing of products for parents and young children. The company is headquartered in Watford, Hertfordshire. The principal activity of the Company is to operate as a specialist omni-channel retailer, franchisor and wholesaler of products for mothers-to-be, babies and children under the Mothercare and Early Learning Centre brands. The firm's operating segments include the UK business and the International business. The UK business segment includes the United Kingdom store and wholesale operations, catalogue and Web sales. The International business segment includes the Company's franchise and wholesale revenues outside the United Kingdom. Its clothing and footwear product includes ranges for babies, children and maternity wear; home and travel includes pushchairs, car seats, furniture, bedding, feeding and bathing equipment, and toys are mainly for babies. The company operates in the United Kingdom through its stores and direct business, and across the world in over 60 countries through its international network.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Multiline Retail
- Listed since
- 8 Jan 1986
- Employees
- 408
- Website
- mothercareplc.com ↗
Leadership
Pay as last reported
- Mr. Clive WhileyNon-Executive Chairman of the Board, since 2018£120,000
- Mr. Andrew CookChief Financial Officer, Executive Director, since 2020£460,600
- Ms. Jo NichollsChief Product Officer - Mothercare Global Brand
- Ms. Harriet PoppletonCommercial Director, Mothercare Global Brand
- Ms. Lynne MediniGroup Company Secretary
- Ms. Gillian KentNon-Executive Independent Director£57,500
- Mr. Brian SmallNon-Executive Independent Director£57,500
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 27
- Environment
- 25
- Social
- 15
- Governance
- 41
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Mothercare PLC holds a strong brand reputation and recognition within the baby and toddler care industry, both in the UK and internationally.
- The company has a well-established retail presence with a network of physical stores, which allows for convenient shopping experience for customers.
- Mothercare offers a wide range of products, including clothing, accessories, furniture, and toys, catering to the various needs of parents and caregivers.
- The company has long-standing relationships with trusted suppliers, enabling them to maintain quality assurance and provide reliable products to customers.
Weaknesses
- Mothercare is highly dependent on the retail sector, which is currently facing challenges due to increased online competition and changing consumer shopping behaviors.
- The company has experienced declining sales and profitability in recent years, indicating potential issues with its business strategy and operational efficiency.
- Mothercare's physical store locations may not be strategically positioned or easily accessible for all target customers, limiting their market reach.
- The company's product pricing may be perceived as higher compared to some competitors, potentially hindering price-sensitive customers from making purchases.
Opportunities
- There is a growing trend towards eco-friendly and sustainable baby products, which presents an opportunity for Mothercare to expand its product range and cater to environmentally conscious consumers.
- The company can leverage the power of digital marketing and e-commerce to reach a wider customer base and increase online sales.
- International expansion into emerging markets with a high birth rate, such as India and China, can provide Mothercare with new growth opportunities.
- Collaborations with influential parenting and lifestyle influencers can help enhance brand visibility and credibility, attracting new customers.
Threats
- Intense competition from both traditional retailers and online players poses a threat to Mothercare's market share and customer retention.
- Economic downturns and recessions may impact consumer spending on non-essential baby products, affecting the company's sales and profitability.
- Changes in government regulations regarding safety standards and product labeling can create challenges and additional costs for Mothercare.
- Negative public perception or backlash related to product quality, recalls, or ethical issues could harm Mothercare's brand reputation.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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