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Moshi Moshi Retail Corporation PCL MOSHI.BK · THB

Consumer Discretionary · SET · 🇹🇭 Thailand

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36.00

+2.13%

Close of 9 Nov 2026, in THB

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About Moshi Moshi Retail Corporation PCL

Its shares trade on SET under the ticker MOSHI.BK. It has been listed since 22 December 2022. In the fiscal year to 31 December 2025, it reported revenue of THB 3.66bn and net income of THB 670.2m. At that date it held total assets of THB 5.39bn and shareholders' equity of THB 2.73bn.

Moshi Moshi Retail Corp. PCL engages in retail and wholesale store operations. The company is headquartered in Bangkok, Bangkok Metropolis. The company went IPO on 2022-12-22. The firm offers a range of everyday lifestyle products under approximately 12 product groups, including Homewares, Stationery, Pocket, Doll, Costume, Fashion, Beauty Accessories, Cosmetics, IT Equipment, Toy, Candy and Other. The Company’s various products, which sells under its brand are designed specifically for sale in Moshi Moshi stores. The firm has approximately 100 branches across Thailand. The company also sells its products through online platforms, including Shopee and Lazada.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Specialty Retail
Listed since
22 Dec 2022

Leadership

Pay as last reported

  • Dr. Warapatr TodhanakasemNon-Executive Independent Chairman of the BoardTHB 1.3m
  • Mr. Sa-nga BoonsongkorChief Executive Officer, Vice Chairman of the Board, since 2017
  • Mr. Monthana AsavamethaDeputy Chief Executive Officer, Executive Director, since 2019
  • Ms. Supharada RojwattanaChief Financial Officer, Executive Director, since 2020
  • Mr. Achira BoonsongkorSenior Vice President - Product Development & Procurement, Executive Director, since 2017
  • Ms. Boonyawee BoonsongkorSenior Vice President - Business Strategy & Operations, since 2023
  • Mr. Somchai BoonsongkorhExecutive Director, since 2022
  • Ms. Natha BoonsongkrohChief Supply Chain Officer, Executive Director, since 2019
  • Mr. Thana RochanaprasertsudAssistant Director of Accounting and Finance
  • Ms. Chatcharee ChaloemsupCompany Secretary, Senior Manager, Executive Office
  • Assoc. Prof. Dr. Somchai SupattarakulNon-Executive Independent DirectorTHB 934,000
  • Assoc. Prof. Dr. Wannee TaechoyotinNon-Executive Independent DirectorTHB 802,750

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
91
Environment
94
Social
98
Governance
82
Direct emissions (scope 1)
101.58 t
Energy emissions (scope 2)
4,252.94 t
Women in the workforce
85.64356%
Carbon reduction policy
Yes
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Moshi Moshi Retail Corp. PCL operates 100 branches across Thailand, providing widespread retail coverage.
  • The company offers 12 product groups including Homewares and Fashion, catering to diverse consumer needs.
  • Moshi Moshi's brand products are designed exclusively for its stores, enhancing product uniqueness.

Weaknesses

  • The firm relies on Shopee and Lazada for online sales, which may limit direct customer engagement.
  • Moshi Moshi Retail Corp. PCL has only one headquarters city, Bangkok, increasing regional dependency.
  • The company's product range includes Candy and Toy, which may face seasonal demand fluctuations.

Opportunities

  • Expanding into new product groups like IT Equipment could attract tech-savvy consumers in Thailand.
  • Growing online sales through Shopee and Lazada presents opportunities for market expansion.
  • Thailand's retail sector offers potential for further branch growth in urban areas.

Threats

  • Competition from other retailers in Thailand's Consumer Discretionary sector may impact market share.
  • Economic downturns could reduce consumer spending on discretionary items like Fashion and Cosmetics.
  • Seasonal demand for Candy and Toy products might lead to inconsistent revenue streams.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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