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MOGU MOGU · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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1.70

-2.86%

Close of 9 Nov 2026, in USD

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About MOGU

Its shares trade under the ticker MOGU. It has been listed since 6 December 2018. In the fiscal year to 31 March 2025, it reported revenue of $141.2m and a net loss of $62.6m. At that date it held total assets of $858.2m and shareholders' equity of $509.0m.

MOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China. The company offers fashion apparel and other lifestyle products, including beauty products and accessories provided by third party merchants, as well as personal care, beauty makeup, food, medical beauty, healthcare, and grocery products; and household supplies. It also provides online marketing, commission, financing, technology, and other services to merchants and users; and technology services to brand owners. The company offers its products through mobile applications, including flagship Mogujie app and mini programs on Weixin; and websites comprising Mogu.com, Mogujie.com, and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Broadline Retail
Listed since
6 Dec 2018
Employees
274
Head office
MINGQI CENTER, 8/F, BUILDING NO. 1, HANGZHOU
Incorporated in
E9
Classification
Services-Business Services, NEC
Filer status
Non-accelerated filer

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Operates an online fashion and lifestyle platform in China with multiple apps and websites.
  • Offers a diverse range of products including fashion, beauty, food, and household supplies.
  • Provides technology and marketing services to merchants and brand owners.

Weaknesses

  • Relies on third-party merchants for product offerings.
  • Headquartered in Hangzhou, China, which may limit global expansion.
  • Formerly known as Meili Inc., indicating potential rebranding challenges.

Opportunities

  • Expanding into new product categories like medical beauty and healthcare.
  • Growing online marketing and technology services for merchants.
  • Leveraging mobile applications and mini programs on Weixin for user engagement.

Threats

  • Dependence on third-party merchants may lead to supply chain issues.
  • Competition in the Chinese e-commerce market is intense.
  • Regulatory changes in China could impact operations.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.