5.19
-2.63%
Close of 9 Nov 2026, in USD
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About MNTN,
From its filings with the US Securities and Exchange Commission
MNTN, is based in Austin, Texas and is incorporated in Delaware. Its shares trade on NYSE under the ticker MNTN. The SEC classifies its business as advertising. In the fiscal year to 31 December 2025, it reported revenue of $290.1m and a net loss of $6.4m. At that date it held total assets of $378.3m and shareholders' equity of $305.7m.
MNTN is on a mission to transform CTV into a next-generation performance marketing channel.
Our revolutionary PTV software platform allows marketers to combine the powerful storytelling format of TV advertising with the targeting, measurement and attribution capabilities of paid search and social advertising. Our self-serve software platform enables marketers to precisely target audiences through our MNTN Matched technology and then directly attribute each view to a purchase or other action. Marketers can set performance goals, such as ROAS, and our algorithms continuously optimize a campaign to achieve those goals.
Our market opportunity sits at the center of three large advertising markets: performance marketing, traditional TV advertising, and CTV advertising. Today, performance marketing, also known as direct response marketing, is the dominant form of digital advertising, giving marketers the ability to leverage data to target specific audiences and drive measurable outcomes. TV has historically lacked the targeting, measurement and attribution capabilities necessary for performance marketing, but TV’s unmatched storytelling experience, massive audience reach and viewership minutes continues to make it a preferred premium channel for marketers seeking to increase brand awareness.
Quoted from its 10-K, filed 19 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 22 May 2025
- Website
- mountain.com ↗
- Head office
- 823 CONGRESS AVENUE, AUSTIN, TX, 78768
- Incorporated in
- DE
- Classification
- Services-Advertising
- Filer status
- <br>Emerging growth company
Leadership
Pay as last reported
- Mr. Adam DooleyChairman of the Board, President, Chief Executive Officer, Treasurer, Secretary, since 2021
- Ms. Jacqueline ShobackChief Operating Officer, Director, since 2021
- Mr. Peter ScaturroLead Independent Director
- Ms. Rebecca Macieira-KaufmannIndependent Director
- Ms. Elizabeth MoraIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- MNTN, Inc. offers self-serve technology for Connected TV advertising in the US market.
- MNTN, Inc. drives measurable conversions and revenue for brands through its platform.
- MNTN, Inc. operates in the Communication Services sector since 2009.
Weaknesses
- MNTN, Inc. has a limited presence in international markets beyond the US.
- MNTN, Inc. relies on the Connected TV advertising market which is competitive.
- MNTN, Inc. has a short history as a public company since 2025.
Opportunities
- MNTN, Inc. can expand its Connected TV platform to new segments in the US.
- MNTN, Inc. can leverage the growing Connected TV market in the US.
- MNTN, Inc. can target more brands within the Communication Services sector.
Threats
- MNTN, Inc. faces competition from established players in the US advertising market.
- MNTN, Inc. is vulnerable to changes in Connected TV advertising regulations.
- MNTN, Inc. depends on the performance of the US Communication Services sector.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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